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Sonda Charfi

@sondacharfi

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Communication and Advocacy Assistant at the United Nations, contributing to the UN Cooperation Framework 2027–2031.

Tunisia

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At the United Nations in Tunis, I design communication and advocacy strategies and create digital content for UN initiatives. I also contributed to the design of the UN Cooperation Framework 2027–2031 and supported the integration of AI tools within UN systems.

I founded VRmersion, an immersive media startup promoting Tunisian cultural heritage through VR and AR experiences, and received the 1st Prize for Best Innovative Tech Project. My research explores visual subliminal stimuli in VR tourism marketing, and I trained young people in employability skills through ReadyforTomorrow.

Experience

Work history, roles, and key accomplishments

Communication & Advocacy Assistant

United Nations

Jan 2025 - Jan 2026 (1 year)

Designed and implemented communication and advocacy strategies for UN initiatives, created digital content, and coordinated media outreach. Organized workshops on youth engagement and contributed to the UN Cooperation Framework 2027–2031.

Communication Skills Advocacy Content Creation Social Media AI Tools Media Outreach Public Relations Event Organization Youth Engagement

Interpersonal Skills Trainer & Mentor

Program 'ReadyforTomorrow' × WeYouth/Multiple NGOs

Jan 2023 - Dec 2025 (2 years 11 months)

Trained over 300 young people in employability skills including personal branding, interview preparation, and professional communication. Collaborated with university clubs and co-developed inclusive training modules.

Training Mentorship Personal Branding Interview Preparation Communication Skills DEI

Public Affairs Intern

U.S. Embassy Tunis

Jan 2024 - Dec 2024 (11 months)

Integrated into the Press & Social Media team, contributed to high-level diplomatic events, and managed DEIA-focused projects. Designed promotional materials and supported crisis communication.

Public Affairs Social Media Crisis Communications Project Management Design DEI

Marketing & Communication Assistant

Hypergroup

Jan 2022 - Dec 2023 (1 year 11 months)

Coordinated online and offline communication for internal and client brands, managed social media and advertising campaigns. Conducted market research and competitor analysis.

Marketing Communication Skills Social Media Advertising Market Research Competitive Analysis

Education

Degrees, certifications, and relevant coursework

GoMyCode

Generative AI for Professionals, Artificial Intelligence

Completed a 3-month course on applied AI for professional use.

iiDebate × DWAkademie

Voices4Peace Bootcamp, Media and Information Literacy

Participated in a 6-day intensive bootcamp covering media and information literacy, AI and peaceful communication, prompt engineering, digital storytelling, and peacebuilding.

HEG Arc (HES-SO)

Master's Degree in Marketing Research, Marketing

Conducted an experimental study on immersive and tourism marketing in an international academic environment, integrated into a Master's thesis project.

Institut des Hautes Études Commerciales (IHEC)

Master's Degree in Marketing Research, Marketing

2023 - 2025

Pursued a Master's degree in Marketing Research, focusing on marketing.

Institut Supérieur d'Administration des Affaires de Sfax

Bachelor's Degree, Management Sciences

2020 - 2023

Earned a Bachelor's degree in Management Sciences with a focus on Marketing.

Konrad Adenauer Stiftung (KAS)

Fellowship, Civic Engagement and Youth Leadership

2023 - 2025

Fellowship student in Civic Engagement and Youth Leadership, with workshops on democracy, youth participation, and good governance.

Soliya Connect Program

Alumna - Intercultural Dialogue Program, Intercultural Dialogue

Completed an 8-week intercultural exchange program online, covering topics such as social justice, cultural stereotypes, human rights, and global sustainability.