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srinivas dattaSD
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srinivas datta

@srinivasdatta

Product Owner at YSECIT Software who shaped Virtual Sports, Live Casino, and Slot roadmaps with analytics-backed engagement features.

India
Message

At YSECIT Software, I owned product roadmaps for Virtual Sports, Live Casino, and Slot products across web, POS, and land-based platforms. I partnered with business stakeholders, engineering, and QA to define requirements and prioritize the backlog.

I defined engagement loops, progression systems, and monetization features, using product analytics to improve player engagement and long-term retention. I also authored Game Design Documents, functional specifications, user flows, and acceptance criteria for engineering teams.

As an Independent Product & Game Design Consultant, I advised early-stage studios on product strategy, feature roadmaps, and go-to-market prioritization for interactive entertainment products. I delivered product documentation, competitive analysis, and monetization recommendations for client engagements.

Earlier, I worked on mobile and console games including Insane Eagle, Bow Hunter, and Real Steel WRB. My work included defining product requirements and UX flows, running usability testing, and iterating features based on player behavior data.

Experience

Work history, roles, and key accomplishments

YS

Product Owner — iGaming, Casino & Virtual Sports

YSECIT Software

Jan 2019 - Sep 2024 (5 years 8 months)

Owned the product roadmap for Virtual Sports, Live Casino, and Slot product lines across web, POS, and land-based platforms. Defined engagement loops, progression systems, and monetization features that improved player engagement and long-term retention, backed by product analytics.

ZG

Game Designer — Real Steel WRB

Zapak Mobile Games

Jun 2012 - Nov 2013 (1 year 5 months)

Defined gameplay systems, UX flows, and monetization features for mobile and console products, collaborating with cross-functional teams under agile practices.

Education

Degrees, certifications, and relevant coursework

IIM Kozhikode logoIK

IIM Kozhikode

Professional Certification in Product Management, Product Management

2025 -

Professional Certification in Product Management from IIM Kozhikode, expected completion in 2026.

DA

Designerrs UI/UX Design Academy

UX Designer Certification, UX Design

2017 - 2017

UX Designer Certification from Designerrs UI/UX Design Academy in 2017.

IC

ICAT

BA (Hons.), Game Design

2009 - 2011

BA (Hons.) in Game Design from ICAT from 2009 to 2011.

Tech stack

Software and tools used professionally

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