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Somtochukwu Ihekwereme

@somtochukwuihekwerem

Brand Marketing Manager at Andies Candies NG who launched two Advent Calendar concepts, driving 12% year-over-year holiday campaign sales growth.

Nigeria

Message

At Andies Candies NG, I led brand initiatives across campaigns, product launches, partnerships, and customer engagement, contributing to 21% annual revenue growth and a 14% increase in repeat purchases. I developed two Advent Calendar concepts—“Andies Candies Christmas Shop” and “Christmas Without Borders”—that drove 12% year-over-year growth in holiday campaign sales.

I'm currently developing On Arrival, a pre-launch charcuterie brand concept, from positioning and product strategy through customer experience and go-to-market planning. As a freelance Brand Consultant for CHOW MASA, I developed its positioning and launch strategy, helping achieve 85% sell-through of launch inventory within 72 hours.

Experience

Work history, roles, and key accomplishments

Current

Brand Development Strategist

Current

On Arrival

Apr 2026 - Present (6 months)

Developed a pre-launch charcuterie brand concept from idea through brand positioning, product development, and go-to-market planning. Conducted market research and evaluated commercial viability to assess market readiness.

Brand Strategy Market Research Product Development Go To Market Strategy Customer Experience Packaging Direction Commercial Analysis

Brand Marketing Manager

Andies Candies NG

Sep 2022 - Jan 2026 (3 years 4 months)

Led brand marketing across integrated campaigns, product launches, customer engagement, partnerships, and experiential activations, contributing to 21% annual revenue growth and a 14% increase in repeat purchase rate. Developed and launched two Advent Calendar concepts, driving a 12% year-over-year increase in holiday campaign sales.

Brand Strategy Integrated Marketing Product Launch Customer Engagement Partnerships Experiential Marketing Pricing Strategy Budget Management Marketing Analytics Instagram Management Cross functional Leadership

Brand Consultant

Chow Masa

Aug 2025 - Aug 2025 (0 months)

Developed brand positioning, visual identity, and launch strategy for a premium food startup, achieving 85% sell-through of launch inventory within 72 hours. Built pre-launch and launch campaign strategy, generating early demand and an 8.1% engagement rate within the first month.

Brand Positioning Visual Identity Storytelling Launch Strategy Campaign Strategy Content Direction Brand Rollout

Digital Brand Coordinator

ASM Management Agency

Jan 2022 - Aug 2022 (7 months)

Managed digital marketing campaigns for multiple clients, contributing to a 24% increase in average monthly engagement across social channels. Coordinated campaign planning and delivery, improving on-time delivery from 70% to 90%.

Digital Marketing Campaign Management Content Scheduling Analytics social media engagement Client Coordination

Education

Degrees, certifications, and relevant coursework

Alison

Professional Development Course, Public Relations

Completed a course on Mastering Public Relations for Brand Building, focusing on brand reputation, public relations, and digital brand communications.

Udemy

Professional Development Course, Branding and Brand Management

Completed a course on Branding and Brand Management, focusing on brand positioning, audience research, campaign planning, and brand strategy.

LinkedIn Learning

Professional Development Course, Communication Skills

Completed a course on Amplifying Communication Skills with Generative AI, focusing on strategic communication, generative AI, and workplace communication.