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Solomon Alade

@solomonalade

Digital Product Operations & Marketing Manager who builds data-driven EdTech products and content that drives adoption and engagement.

Nigeria

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What I'm looking for

I want to lead end-to-end digital product operations where user research and data-driven marketing work together—optimizing features, producing SEO/content + video, and growing adoption and engagement in an EdTech or media environment.

I’m a creative, data-driven Digital Product Operations & Marketing Manager with 6+ years of experience across product development, content creation, and digital marketing in the EdTech and media sectors. I combine Product Lifecycle Management with Agile Project Coordination to take products from concept to launch—built for real user needs and strong market fit.

In my current work, I spearhead the management, creation, and marketing of digital video content while optimizing it for educational engagement and platform usability. I lead the development and review of platform features with cross-functional teams, using analyzed user data and feedback to improve retention, satisfaction, and user outcomes.

My impact is measurable: I’ve onboarded 190+ subscribers in just 30 days through targeted campaigns and improved content strategy, and I’ve increased user engagement from 12% to 89% within one month by refining both product features and the marketing approach. I also develop marketing materials and targeted campaigns (including social media assets) to boost brand recognition and platform adoption.

Earlier, I led marketing and content strategies for educator-focused digital platforms, creating data-driven campaigns and educational content that resonated with teachers and institutions. I also bring strong content and editorial capabilities—building SEO-optimized content pipelines, managing sponsored ad campaigns, and editing/producing video to maintain consistency in branding, messaging, and usability.

Experience

Work history, roles, and key accomplishments

Current

Polaris Alpha Voice Annotation

Current

Polaris Alpha

Jan 2025 - Present (1 year 2 months)

Completed voice annotation work for Polaris Alpha in support of AI-related labeling.

Voice Annotation Data Labeling Attention To Detail Documentation

Current

True Crime Channel Contributor

Current

True Crime Channel

Jan 2025 - Present (1 year 2 months)

Contributed to work for a True Crime Channel as an international freelancing assignment in India.

Content Review AI Content Processing Documentation Attention To Detail

Current

Digital Product Ops Manager

Current

AccessStudy

Jan 2024 - Present (2 years 2 months)

Spearheaded the management, creation, and marketing of AccessStudy’s digital video content to improve educational engagement and platform usability. Drove adoption with targeted campaigns (190+ subscribers in 30 days) and increased user engagement from 12% to 89% in one month by optimizing product features and marketing strategy.

Product Lifecycle Management Video Content Content Strategy seo writing Digital Marketing

Current

Product Development Executive

Current

Accessible Publishers Limited

Jan 2023 - Present (3 years 2 months)

Led cross-functional teams to design, test, and launch educational digital products aligned with user needs and market trends. Improved engagement from 12% to 89% within one month and onboarded 190+ new subscribers in 30 days by combining iterative product development with targeted marketing and data-driven optimization.

Product Lifecycle Management Optimization Content Strategy

Current

Digital Marketing Manager

Current

Accessible Publishers Limited

Jan 2022 - Present (4 years 2 months)

Led marketing and content strategy for Accessible iBook, a platform for teachers to create lesson plans, exam questions, and educational content. Coordinated campaigns and feature prioritization with product teams to improve educator value and increase platform sign-ups and engagement.

Digital Marketing Content Strategy seo writing Copywriting Campaign Planning

Voice Annotation

Luna AI

Jan 2024 - Jan 2025 (1 year)

Performed annotation tasks for Luna AI as part of an international freelancing engagement in the United States.

Data Annotation Content Review Attention To Detail Documentation

Branding & Content Editor

Bethel American Broadcasting Corporation

Jan 2017 - Jan 2024 (7 years)

Designed and executed school branding and digital content strategies to improve engagement and awareness. Created 200+ blog and campaign content items and supported website growth through consistent publishing, SEO optimization, and social media marketing.

Content Strategy seo writing Copywriting Social Media Marketing Video Post Production Campaign Management