Open to opportunities

Sohini Lodh

@sohinilodh

I drive public projects and digital campaigns through stakeholder coordination, paid media, SEO, and customer engagement.

India

Message

What I'm looking for

I'm looking to apply my project execution, stakeholder coordination, digital marketing, paid media, SEO, and audience-engagement experience in a content-driven or customer-focused role where I can deliver measurable outcomes.

I've led PMAY and SAE housing projects at Burdwan Municipality for a city of approximately five lakh people, managing a 30-member team and coordinating beneficiaries, contractors, and municipal officials.

Across MGNREGA roles in Baikunthapur II and Chakdighi, I handled site supervision, measurements, documentation, data entry, public coordination, and field-level problem-solving to keep village projects moving accurately and on time.

More recently, I've applied this operational discipline to digital marketing for Unleavables.com, running Meta Ads, Google Search campaigns, Amazon Sponsored Products, and SEO strategy. I use campaign data, keyword research, audience insights, and creative optimization to improve traffic, visibility, and customer engagement.

I've also run a boutique business since 2017 and helped execute Burdwan Utsav for 13 years. My theatre and music background strengthens the storytelling, presentation, and audience understanding I bring to content-driven work.

Experience

Work history, roles, and key accomplishments

Nodal Officer, PMAY & SAE

Burdwan Municipality

Nov 2012 - Mar 2026 (13 years 4 months)

Led a team of 30 members to manage housing projects for a city of ~5 lakh population, ensuring timely execution through structured planning, coordination, and reporting. Coordinated with beneficiaries, contractors, and municipal officials, streamlining documentation and project tracking.

Project Management Team Leadership Stakeholder Coordination Documentation Reporting