Open to opportunities

Sofiyah Kittur

@sofiyahkittur

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Results-driven Marketing Data Analyst with a passion for data insights.

Canada

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What I'm looking for

I am looking for a role that fosters growth, encourages collaboration, and values data-driven decision-making.

I am a Marketing Data Analyst with over 2 years of experience in enhancing survey response rates and driving revenue growth through strategic data analysis and client coordination. My proficiency in SQL, Excel, and various marketing tools allows me to deliver actionable insights that improve customer retention and satisfaction. I pride myself on being an effective communicator and an organized professional, adept at managing multiple projects simultaneously.

In my recent role as a Marketing Research Analyst at Community Researchers in Toronto, I led a team to collect and analyze over 1200 responses from event attendees, which informed strategic planning and event optimization. I developed a customized SurveyMonkey survey that garnered over 3000 responses, significantly increasing our understanding of attendee satisfaction and ROI. My commitment to continuous improvement is evident in my ability to increase weekly survey response rates by 30% through innovative approaches.

With a solid educational background, including a Project Management Graduate Certificate from Centennial College, I am eager to leverage my skills and experience in a challenging new role. I am dedicated to operational efficiency and am always looking for ways to enhance processes and outcomes.

Experience

Work history, roles, and key accomplishments

Current

Marketing Research Analyst

Current

Community Researchers

Apr 2023 - Present (2 years 3 months)

Led a team of 5 to collect and analyze 1200 responses from event attendees, gaining insights into their spending habits and overall expenditure to inform strategic planning and event optimization. Developed and executed a customized SurveyMonkey survey to gather over 3000 responses from attendees at various events in Toronto, measuring attendee satisfaction and calculating the ROI of the events.

SurveyMonkey Data Analysis Strategic Planning Team Leadership Data Management

Marketing Coordinator

Swift Freight Pvt. India Ltd.

Nov 2019 - May 2020 (6 months)

Conducted comprehensive market research to identify potential markets and untapped customer segments, enabling targeted marketing strategies that increased lead generation by 20%. Performed detailed customer analysis to understand client needs and preferences, which informed personalized service offerings and improved customer satisfaction.

Market Research Competitive Analysis Lead Generation Marketing Campaigns

Client Relations Associate

The Bucketlist

Apr 2019 - Sep 2019 (5 months)

Collaborated closely with the Vice-President to create and implement data-driven marketing strategies tailored to high-profile clients. Elevated client satisfaction by 75% for key accounts like P&G and Sony through strategic communication and problem-solving, securing 65% in repeat contracts.

Client Relations Data Driven Marketing Strategic Communications Project Management

Marketing Intern

The Green Snack Co

Jun 2018 - Jul 2018 (1 month)

Conducted comprehensive field research on company products, gathering consumer feedback and insights that informed marketing strategies. Created and managed social media content, achieving a 20% increase in customer engagement through data-driven content optimization and audience analysis.

Product Feedback Event Coordination Data Analysis

Education

Degrees, certifications, and relevant coursework

Centennial College

Graduate Certificate, Project Management

Completed a graduate certificate program focusing on project management principles and methodologies. Gained expertise in planning, executing, and closing projects effectively.

Centennial College

Graduate Certificate, Marketing Research & Analytics

Obtained a graduate certificate in marketing research and analytics. Developed skills in data analysis, market research methodologies, and utilizing various marketing tools.

DSIMS

Masters in Business Administration, Marketing & Communications

Completed a Master of Business Administration with a specialization in Marketing & Communications. Focused on strategic marketing, communication strategies, and business management.