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Sofi Sokolenko

@sofisokolenko

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Brand marketing specialist at Fresh Black who led campaigns reaching 1.2M+ impressions and grew engagement by 35%.

Ukraine

Message

At Fresh Black, I led brand communications and storytelling across social media, packaging, PR, and offline activations. I ran campaigns from strategy through launch and analytics, with individual campaigns reaching 1.2M+ impressions and 617K+ reach.

I also managed creator collaborations and partner campaigns, and contributed to Fresh Black’s strategic rebranding across packaging architecture, communication style, and visual direction. As a Project Manager there, I coordinated marketing and production projects and built workflows using Jira and Google Sheets.

In the Books & Flowers campaign for Silpo, I managed 30+ creator collaborations, and featured-category sales grew by 7% during the campaign. I’ve also worked on brand collaborations and campaign projects spanning specialty coffee, retail, lifestyle, and fashion.

Experience

Work history, roles, and key accomplishments

Current

Content Management Team Lead

Current

Oxtime

Mar 2026 - Present (7 months)

Lead the content workstream for fashion, health, fitness and lifestyle client accounts across several parallel projects. Coordinate designers, videographers, copywriters and SMM specialists; set up briefing systems and deadline tracking.

Content Strategy Team Coordination Briefings Deadline Management Project Management Fashion Health Fitness Lifestyle

Current

Creative Marketing & Partnerships Manager

Current

Freelance

Dec 2025 - Present (10 months)

Coordinate creator, influencer and PR activations for lifestyle and FMCG brands, from partner selection to launch and follow-up. Develop campaign concepts focused on engagement, organic reach and community building.

Creator Partnerships Influencer Marketing Experiential PR Campaign Management Community Building Client Communication

Brand Communications Lead

Fresh Black

Jan 2025 - Nov 2025 (10 months)

Led communication strategy and brand storytelling across social media, packaging, PR initiatives and offline activations. Ran campaigns end to end and managed creator collaborations, partner campaigns and PR integrations.

Brand Strategy Brand storytelling Campaign Management Social Media Packaging PR Creator Partnerships Meta Ads Analytics Rebranding

Project Manager

Fresh Black

Mar 2024 - Jan 2025 (10 months)

Managed marketing and production projects with about 6 content units per week and campaigns with a production cycle from 14 days. Built workflows and task tracking in Jira and Google Sheets; prepared briefs, presentations and moodboards in Figma.

Project Management Jira Google Sheets Figma Workflow Design Cross functional Coordination Event Logistics Budget Management