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Joseph William

@josephwilliam

Social Media Manager at Bolt UA who grew local engagement by 35% in six months through targeted campaigns and analytics.

Ukraine

Message

At Bolt UA, I managed social media for the Ukrainian market, creating campaigns for Instagram, Facebook, and TikTok. Using data analytics to optimize ad targeting, I increased local engagement by 35% in six months.

At SpeakUkrainianSchool, I led digital marketing strategy and created educational content that improved student enrollment by 45%. I’ve also developed social campaigns for brands and organizations across the US, UK, UAE, Africa, and Europe, using storytelling, creator partnerships, and AI-assisted content workflows.

Experience

Work history, roles, and key accomplishments

Current

Social Media & Communications Volunteer

Current

Ukrainian Charities

Jan 2022 - Present (4 years 10 months)

Supported humanitarian aid organizations during the war, managing social accounts to boost donations and awareness. Created impact stories highlighting beneficiaries and volunteer efforts.

Social Media Management Content Creation Storytelling Community Engagement

Social Media Manager

Bolt UA

Jan 2022 - Dec 2024 (2 years 11 months)

Managed localized social media presence for the Ukrainian market, creating campaigns to promote Bolt services and driver recruitment. Increased local engagement by 35% in 6 months through data analytics and influencer collaborations.

Social Media Strategy Content Creation Instagram Facebook TikTok Data Analysis Influencer Marketing AI Tools ChatGpt Midjourney Deep Seek ElevenLabs Heygen Capcut Canva

Senior Social Media Manager

Speak Ukrainian School

Jan 2021 - Dec 2024 (3 years 11 months)

Led digital marketing strategy for a top language school, creating educational content that improved student enrollment by 45%. Managed YouTube Shorts and TikTok series gaining millions of views.

Social Media Strategy Content Creation Instagram LinkedIn YouTube TikTok AI Voice Generation Translation Graphic Design Video Production Branding

Digital Campaign Volunteer

Ukrainian Schools

Jan 2021 - Dec 2022 (1 year 11 months)

Designed and managed school social media campaigns to promote online learning programs during the pandemic.

Social Media Campaigns Content Design Online Promotion

Social Media Manager

Zed UAE

Jan 2020 - Dec 2021 (1 year 11 months)

Developed social media campaigns for luxury lifestyle and retail brands, increasing ROI by 200% within the first quarter. Produced visually appealing content and managed paid ad campaigns.

Social Media Strategy Content Creation Canva Illustrator Photoshop Meta Ads Google Ads Influencer Marketing Automated Content Generation

Social Media Strategist

Ayshei UAE

Jan 2019 - Dec 2020 (1 year 11 months)

Oversaw social media for a fast-growing e-commerce platform, introducing viral Instagram Reels and TikTok campaigns that increased user sign-ups by 60% in 3 months. Coordinated cross-channel marketing and created AI-assisted customer service workflows.

Social Media Strategy Instagram TikTok Facebook Twitter YouTube AI Customer Service Cross Channel Marketing

Social Media Manager

Cartlow

Jan 2018 - Dec 2019 (1 year 11 months)

Managed all social platforms for a leading re-commerce startup, designing campaigns to educate customers about sustainable shopping. Increased organic reach by 300% through data-driven insights and storytelling.

Social Media Strategy Content Creation Data Driven Insights Storytelling Brand Messaging

Social Media Manager

US-Based Brands

Jan 2017 - Dec 2018 (1 year 11 months)

Worked with two US companies in lifestyle and tech sectors, managing brand storytelling, influencer partnerships, and product launches. Increased engagement rates by an average of 50% within 4 months for both brands.

Social Media Strategy Brand storytelling Influencer Partnerships Product Launch Trend Analysis Advertising Campaigns

Social Media Manager

UK-Based Brands

Jan 2016 - Dec 2017 (1 year 11 months)

Handled two UK clients in fashion retail and education sectors, creating content strategies tailored for the British market. Produced visually striking brand assets and managed influencer collaborations.

Social Media Strategy Content Creation Brand Assets Influencer Collaboration Cultural Events