Sofia Popova

I’m a Marketing Executive with over 2 years of experience building marketing strategy from market research and competitor analysis, then turning it into campaigns that improve customer engagement. I manage CRM and customer journeys using HubSpot and MailChimp, while optimising profile communication to strengthen recognition and results.

In my recent role, I developed and executed marketing strategies that drove a 37% growth in LinkedIn followers (Q1 2025) and a 10% increase in social media engagement over 6 months. I also strengthened channel partnerships, generating new business inquiries, and helped plan and coordinate the biggest Peplink European summit—contributing to event strategy and ensuring smooth execution.

Outside corporate marketing, I’ve run my own ceramics business as Founder of Sofia Pottery, designing and producing unique pieces while handling customer service, order processing, and shipment coordination. With a BA (Hons) Fine Art (First Class Honours), I bring a creative, results-driven approach—supported by strong organisation and problem-solving—to every campaign, event, and product launch I manage.