sofia picado
@sofiapicado
Senior Designer with extensive expertise across branding, digital marketing, print media, and web design.
What I'm looking for
At Accenture, I design high-impact digital marketing assets including email campaigns, web banners, landing pages, and executive presentations aligned with communication strategies.
I use prompt engineering and AI-driven tools to improve creative workflows while partnering with project managers, copywriters, developers, and stakeholders to turn requirements into user-centric solutions. I maintain brand consistency, accessibility, and design quality across multiple Agile projects.
Previously at CFS Sistemas, I designed interactive interfaces for electrical equipment configuration and operation, improved product usability, and standardized visual identity across channels. I also created sales collateral, social media assets, and materials for corporate events and client-facing engagements.
I combine visual storytelling, strategic problem-solving, and a pragmatic, results-oriented approach to build memorable experiences across digital, print, and live channels.
Experience
Work history, roles, and key accomplishments
Design high-impact digital marketing assets including email campaigns, web banners, landing pages, and executive presentations. Optimize creative workflows using AI-driven tools and maintain brand consistency across deliverables.
Marketing Assistant
CFS Sistemas
Jan 2023 - Jan 2025 (2 years)
Designed interactive interfaces for electrical equipment configuration and standardized corporate visual identity. Developed sales enablement collaterals and produced multimedia assets for social media and events.
Content Creator
Activo 20-30
Jan 2022 - Dec 2022 (11 months)
Designed and executed omnichannel visual campaigns across digital, print, and live events. Produced assets for social media, email marketing, web banners, video, and motion graphics.
Education
Degrees, certifications, and relevant coursework
LCI Veritas
Bachelor's, Advertising & Visual Communication
2019 - 2023
Bachelor's in Advertising & Visual Communication from LCI Veritas from 2019 to 2023.
LCI Veritas
Postgraduate Diploma, UX/UI Design
2024 -
Postgraduate Diploma in UX/UI Design from LCI Veritas in 2024.
VLA Academy
Certificate, Front End Web Development
2025 -
Front End Web Developer certification from VLA Academy in 2025.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
behance.net/sofiapicadoSocial media
Job categories
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