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sofia picadoSP
Open to opportunities

sofia picado

@sofiapicado

Senior Designer with extensive expertise across branding, digital marketing, print media, and web design.

Costa Rica
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What I'm looking for

I'm looking to create strategic, user-centered visual solutions across digital and traditional channels, collaborating with cross-functional teams to build consistent brands, improve engagement, and deliver high-quality work.

At Accenture, I design high-impact digital marketing assets including email campaigns, web banners, landing pages, and executive presentations aligned with communication strategies.

I use prompt engineering and AI-driven tools to improve creative workflows while partnering with project managers, copywriters, developers, and stakeholders to turn requirements into user-centric solutions. I maintain brand consistency, accessibility, and design quality across multiple Agile projects.

Previously at CFS Sistemas, I designed interactive interfaces for electrical equipment configuration and operation, improved product usability, and standardized visual identity across channels. I also created sales collateral, social media assets, and materials for corporate events and client-facing engagements.

I combine visual storytelling, strategic problem-solving, and a pragmatic, results-oriented approach to build memorable experiences across digital, print, and live channels.

Experience

Work history, roles, and key accomplishments

Accenture logoAC
Current

Visual Designer

Jan 2025 - Present (1 year 7 months)

Design high-impact digital marketing assets including email campaigns, web banners, landing pages, and executive presentations. Optimize creative workflows using AI-driven tools and maintain brand consistency across deliverables.

CS

Marketing Assistant

CFS Sistemas

Jan 2023 - Jan 2025 (2 years)

Designed interactive interfaces for electrical equipment configuration and standardized corporate visual identity. Developed sales enablement collaterals and produced multimedia assets for social media and events.

Education

Degrees, certifications, and relevant coursework

LV

LCI Veritas

Bachelor's, Advertising & Visual Communication

2019 - 2023

Bachelor's in Advertising & Visual Communication from LCI Veritas from 2019 to 2023.

LV

LCI Veritas

Postgraduate Diploma, UX/UI Design

2024 -

Postgraduate Diploma in UX/UI Design from LCI Veritas in 2024.

VA

VLA Academy

Certificate, Front End Web Development

2025 -

Front End Web Developer certification from VLA Academy in 2025.

Tech stack

Software and tools used professionally

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