Sofia Ostland

I’m a Public Relations Associate at Weber Shandwick, supporting branded, unbranded, consumer, and influencer campaigns from development through execution. I focus on turning strategy into clear client-ready work while keeping relationships and communications running smoothly.

In my current role, I support day-to-day collaboration with clients, vendors, influencers, and patient advocates. I help manage the flow from campaign development to execution, making sure key messages land consistently across stakeholders and channels.

Previously, I worked as a Healthcare PR Intern at Weber Shandwick, where I developed briefing materials, executive interview prep, corporate social media copy, and run-of-show materials. I also monitored media coverage, industry trends, cultural conversations, client placement, and key messages, producing weekly reports.

Earlier experience includes a Public Relations Intern role at Walker Sands, where I developed and pitched thought leadership content across AI, cloud computing, payment processing, and fitness technology—earning placements in tier-one publications. At PRLab, I supported earned, owned, and shared media initiatives, helped secure earned media coverage with 2.9M+ reach, and contributed to audience growth across Instagram, LinkedIn, and Facebook.