Open to opportunities

Steve Sabato

@stevesabato

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Experienced public relations professional with a focus on strategic communications.

United States

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What I'm looking for

I am looking for a role that fosters creativity, values strategic thinking, and offers opportunities for professional growth.

I am an accomplished public relations professional with a proven track record in strategic communications and media relations. Over the past decade, I have honed my skills in leading integrated PR teams, securing high-profile media placements, and driving impactful communications strategies. At SmartAsset, I spearheaded a dynamic in-house PR/SEO team, where we consistently achieved thousands of unique earned media placements in top-tier publications such as Bloomberg News and CNBC.

My role involved overseeing the production of data-driven research studies, ensuring quality and accuracy in our messaging, and engaging directly with media outlets to secure coverage. I also led corporate communications initiatives, celebrating key milestones and securing prestigious awards for our executives and the company. My experience spans various sectors, including B2C and B2B communications, crisis management, and social media strategy, making me a versatile asset in any communications landscape.

Experience

Work history, roles, and key accomplishments

Associate Director, Digital Public Relations

SmartAsset

Jun 2023 - May 2025 (1 year 11 months)

Led an integrated in-house PR/SEO team, overseeing strategic communications planning for consumer and financial advisor audiences. Secured thousands of unique earned media placements annually in top-tier publications and business trade journals.

Media Relations Strategic Communications Search Engine Optimization Crisis Communications Google Analytics Process Automation

Senior Public Relations Manager

SmartAsset

May 2021 - Jun 2023 (2 years 1 month)

Managed public relations initiatives, contributing to significant media coverage driven by data research studies. Engaged directly in the production process of studies, from research support to editing and media engagement.

Media Relations Strategic Communications Pitch And Press Release Writing Search Engine Optimization Fact Checking Editing

Public Relations Manager

SmartAsset

Apr 2019 - May 2021 (2 years 1 month)

Oversaw external corporate communications, including milestone announcements and product launches. Led awards initiatives, securing recognition for executives and the company such as EY Entrepreneur of the Year and Inc. 5000.

Corporate Communications Media Relations Strategic Communications Pitch And Press Release Writing Social Media Management Fact Checking Editing

Senior Public Relations Associate

SmartAsset

Jan 2016 - Apr 2019 (3 years 3 months)

Supported public relations efforts, contributing to media outreach and content distribution. Assisted in securing earned media placements and maintaining relationships with journalists.

Media Relations Pitch And Press Release Writing Fact Checking Editing Social Media Management

Public Relations Associate

SmartAsset

Apr 2015 - Jan 2016 (9 months)

Assisted with daily public relations tasks, including drafting press materials and monitoring media coverage. Supported the team in achieving media placement goals.

Media Relations Pitch And Press Release Writing Fact Checking Editing

PR Contractor

SmartAsset

Dec 2014 - Apr 2015 (4 months)

Provided public relations support on a contract basis, assisting with various communication tasks. Contributed to media outreach and content dissemination efforts.

Media Relations Pitch And Press Release Writing Fact Checking

Marketing/Communications Coordinator

Association Headquarters

Oct 2013 - Jul 2014 (9 months)

Supported public relations, marketing, and editorial efforts for client-partners as part of an in-house creative services agency. Oversaw the editorial process and wrote copy for association press releases, journals, and newsletters.

Public Relations Marketing Editorial Copywriting Content Management Blog Management

Communications Intern

Association Headquarters

Jun 2012 - Aug 2012 (2 months)

Assisted with communications tasks, providing support for public relations and marketing initiatives. Gained experience in content creation and client support within an agency setting.

Communication Public Relations Marketing Copywriting

Sports Press Intern

CBS Television Network

Mar 2012 - May 2012 (2 months)

Assisted communications staff with press efforts for CBS Sports properties, including major sporting events. Provided research support for media sourcing to expand audience reach and promote CBS Sports Network.

Communication Media Relations Research Audience Development Sports Marketing

Operations Intern

Martha's Vineyard Sharks Baseball Club

Jun 2011 - Aug 2011 (2 months)

Worked on a small team responsible for the day-to-day operations of the baseball team. Assisted in developing the brand locally through grassroots marketing efforts.

Operations Team Management Brand Development Grass Roots Marketing

Education

Degrees, certifications, and relevant coursework

Marist University

Bachelor of Arts, Communications

Activities and societies: Recipient of the Marist College Alumni Scholarship, Recognized by Who’s Who Among Students in American Colleges and Universities

Completed a Bachelor of Arts in Communications with a minor in Business Administration. Recognized for academic achievements, including the Marist College Alumni Scholarship and Who’s Who Among Students in American Colleges and Universities.