At REDAtlas, I lead sales and brand communications for Latin America, connecting creative work with business goals through campaigns, content, and design. Before that, I managed brand communications and content, creating graphic pieces, social media content, and sales materials in a consistent visual language.
At FINCOLATAM, I created and curated content and graphic pieces for the brand’s channels as a content analyst. I started there as a university intern, supporting design and communications before growing into the analyst role.
Through my independent practice, ArtsbySofia, I create end-to-end visual identities for brands including Mapelier, Arkon, DAVA, and Mario Hernández—from naming and concept through graphic systems and applications. I work across branding, art direction, packaging, social media, and editorial design, bringing a warm, strategic perspective to each project.
