Federico Tamayo

I’m a creative and adaptable graphic designer who builds visual identities that go beyond aesthetics to tell real stories. My focus is on creating emotional connections and lasting impact for the brands I work with.

I’m passionate about building brand systems, drawing inspiration from video games, soccer, and my Colombian heritage. No matter the project, my goal stays the same: help brands stand out and build genuine connections with the people they’re meant to reach.

Since July 2023, I’ve worked as a Graphic Designer at Datolabs S.A. (PolygonUs), designing digital assets for internal communication and creating promotional content across multiple channels. I also provided graphic consulting and developed multi-platform visual assets, including brand development for Andino Games and work connected to COMFAMA’s Employment Center for the Digital Industry.

Alongside my full-time role, I’ve been freelancing since 2021—leading branding strategy and visual identity for clients like psychology and artisan businesses. I’ve designed a Costa-like banana product line for Costco, full cookbook layouts and visual composition, and partnership materials such as a presentation for the Unconscious Moderation app.