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Sofia Escarra

@sofiaescarra

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Senior employer branding and communications leader driving strategic impact.

Spain

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What I'm looking for

I seek roles where I can lead employer brand strategy, align C-level and employee narratives, scale creative teams, and drive talent attraction and engagement in a data-informed, collaborative culture.

I am a senior brand, communications and employer branding leader with 10+ years of experience across FMCG and Tech, blending data, strategy and creativity to build employer brands that attract and retain top talent.

At Adevinta I led the global relaunch of corporate and employer brand across 25+ marketplaces in 10 countries, managing cross-functional teams, 40+ stakeholders and delivering a 4,000+ participant rollout event.

My background in FMCG brand management (Danone and GBFoods) gives me strong analytical and go-to-market skills. I have led successful innovation pipelines and multi-channel campaigns, that increased brand preference and delivered measurable business impact.

I partner with executive leaders to shape corporate and people narratives, scale creative teams, and turn complex strategies into clear, engaging communication programs. I bring to life EVP, employee engagement, and talent attraction initiatives that transform employees into authentic brand advocates.

Experience

Work history, roles, and key accomplishments

Global Brand Project Manager

Adevinta

Jan 2023 - Jan 2025 (2 years)

Led the global relaunch of Adevinta’s corporate and employer brand across 25+ marketplaces in 10 countries, delivering a new positioning, narrative and visual identity and a rollout event with 4,000+ participants.

Employer Branding Brand Strategy Stakeholder Management Project Management Creative Direction Cross Functional Collaboration Event Management Brand Identity

Employer Branding Lead Spain

Adevinta

Jan 2022 - Jan 2023 (1 year)

Elevated employer brand awareness across Europe through talent attraction campaigns, EVP storytelling and advocacy initiatives, including launching the company’s Women in Tech Meetup in Barcelona.

Employer Branding EVP Development Content Strategy Event Management Internal Communications

Local Brand Manager

Danone

Jan 2019 - Jan 2022 (3 years)

Owned strategy and innovation pipeline for four FMCG brands, translating consumer insights into 360° campaigns that drove brand preference and top-line growth.

Brand Management Go To Market Strategy Consumer Insights Product Innovation Marketing Campaigns Sales Analysis FMCG

Global Junior Brand Manager

GBFoods

Jan 2014 - Jan 2019 (5 years)

Supported global brand growth through sales analysis, reporting and marketing support, including a 6-month assignment with the Dutch team to strengthen innovation pipelines.

Brand Marketing Sales Analysis Reporting Market Research Product Innovation Marketing Operations