Sofía Uribe

I’m an eighth-semester International Business student at Universidad del Norte, driven by a strong ambition in marketing, sales, and international trade. I’m known for being persuasive, creative, and consistently results-oriented.

In my marketing management experience at Hacienda el condado, I increased sales by 50% in 6 months through strategic social media management and performance optimization. I developed monthly content calendars based on market trends and consumer behavior, producing and editing 12+ advertising videos per month with Canva and CapCut while managing TikTok and Instagram (20K+ views per video). I also converted qualified leads into customers by closing B2C sales and strengthening client relationships.

As CEO at Joyería Miranda, I founded and manage an accessories brand with end-to-end responsibility—from supplier relationships to order fulfillment and shipping. I built an Instagram presence to 300+ followers using organic content strategies, produced branded social media content with Canva and CapCut, and generated direct sales through in-person stands and digital channels while managing customer attention and closing.