At Mood, I developed scalable AI content and knowledge-management systems using SOPs, prompt frameworks, governance processes, and reusable workflows. These systems increased publishing velocity by 198% over eight months while maintaining compliance and content quality.
At Mood, I also delivered 23.2M impressions and 341K clicks through AI-enabled content and search strategies, generating 7,413+ LLM and Google AI Overview citations. I implemented conversion optimisation and UX workflows and developed a founder authority strategy across Reddit and Quora.
At Muddy Princess Corporation, I built AI-powered marketing operating systems and workflow libraries that reduced marketing turnaround time by 30%. I co-owned marketing operations across three brands and optimized lifecycle marketing through reporting, funnel analysis, and performance analytics.
At Empanda, I built the B2B marketing and communications function, designing operating systems, governance processes, and repeatable workflows. I progressed from Content Development Intern to Digital Marketing Lead within six months.
