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phumela dayimani

@phumeladayimani

Content writer and editor whose work for Media24 featured on News24, with copy published across retail, lifestyle, and media.

South Africa

Message

At Media24, I created and developed digital articles and videos, published content on the W24 website, and used SEO strategies to improve online visibility. Multiple articles went viral and featured on News24.

I've written and edited content for eCommerce, local government, cosmetics, fashion, and lifestyle. At ShopriteX, I handled end-to-end product copy and keyword research; at Cape Union Mart International, I created and optimised product and category copy for online retail.

Experience

Work history, roles, and key accomplishments

eCommerce Copywriter

Cape Union Mart International

Jun 2026 - Sep 2026 (3 months)

Created and optimised eCommerce product and category copy across fashion, outdoor and lifestyle categories. Developed customer-focused copy aligned with brand voice, SEO principles and eCommerce best practices.

Ecommerce Copywriting SEO Product Content PLM Digital Content

Content Marketer

TownWeb Design

Mar 2025 - Aug 2025 (5 months)

Crafted compelling newsletters, blog articles, and case studies for municipal clerks, PIOs, and local government leaders. Developed and executed content strategies aligned with product value propositions.

Content Marketing Copywriting Content Strategy SEO Data Driven Insights

SEO Product Copywriter

ShopriteX

Jul 2022 - Sep 2024 (2 years 2 months)

Generated high-quality, relevant content and owned the end-to-end content creation process. Wrote clear and compelling copy for products, performed keyword discovery, and ensured SEO optimisation.

SEO Copywriting Keyword Research Competitive Analysis Audience Research PIM Content Strategy

Copywriter

Prestige Cosmetics (ARC Store)

Jun 2021 - Jun 2022 (1 year)

Researched industry-related topics and created original copy for website, ads, social media, emails, and brochures. Utilised SEO practices to optimise copy and increase visibility.

Copywriting SEO Research Social Media Digital Marketing

CV Writer

Mango5

Mar 2020 - Apr 2021 (1 year 1 month)

Created professional documents such as CVs, LinkedIn profiles and cover letters for various clients. Applied best formats and designs to draw attention of potential employers, ensuring no errors.

Resume Writing LinkedIn Optimization Proofreading Formatting

Fashion Assistant/Content Creator

New Media

Apr 2018 - Feb 2019 (10 months)

Created and published fashion, beauty, and wellness content for Ackerman's magazine. Assisted with model castings, styling, and shoot briefings.

Content Creation Fashion Styling Writing Research

Content Producer

Condenast

Mar 2017 - Jun 2017 (3 months)

Developed original articles and videos and curated them from various sources. Utilised InDesign and Baobab News Web to publish articles and populate House & Garden website.

Content Production InDesign CMS Social Media Writing

Digital Journalism Intern

Media24

Jun 2016 - Mar 2017 (9 months)

Created and developed original articles and videos and curated them from various sources. Utilised CMS to publish articles and populate W24 website, and used SEO strategies to maximise online visibility.

Journalism CMS SEO Social Media Writing