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Simón Giraldo E

@simngiraldoe

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I build sports brands, visual identity systems, packaging, and creative ecosystems for international clients.

Colombia

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What I'm looking for

I'm looking to lead brand development and visual identity work, guide creative teams, solve complex design challenges, and collaborate directly with international clients and stakeholders.

I lead sports branding and visual identity work at World Engineering Corp. / FGS Media, creating brands for more than 80 U.S. educational institutions through Varsity Brands by BSN Sports. I've delivered 37 complete team identities and led English-language presentations that earned approval without rejections.

I also direct corporate identity redesigns, web art direction, technical guidelines, and final-art templates for industrial products. I structure and mentor in-house creative teams, establish quality metrics, and improve design workflows.

Across Ledania, Gekkota Consulting, Cloud Worldwide, and my independent consultancy, I've built campaigns, e-commerce experiences, packaging, product branding, and brand guidelines for international retailers, artists, streetwear, cannabis, and consumer brands. I bring more than 10 years of bilingual creative direction, graphic design, illustration, and industrial design experience.

Experience

Work history, roles, and key accomplishments

Current

Creative Director

Current

World Engineering Corp. / FGS Media

May 2024 - Present (2 years 4 months)

Lead the creation of sports brands and visual identity systems for over 80 educational institutions in the United States. Successfully delivered 37 complete team identities and led strategic presentations in English for athletic directors and district superintendents.

Creative Direction Sports Branding Visual identity systems Brand Guidelines Project Management Client Presentations Adobe Illustrator Photoshop InDesign After Effects DaVinci Resolve Capcut Pro Create

Current

Creative & Brand Director

Current

Independent Branding Consultancy / Freelance Art Director

Jan 2019 - Present (7 years 8 months)

Provided digital and corporate strategy, visual identity and packaging design, brand development, and product direction for various clients. Created comprehensive brand guidelines, taglines, and monogram studies for multiple brands.

Brand Strategy Visual Identity Packaging Design Brand Guidelines Creative Direction Adobe Illustrator Photoshop InDesign

Creative Director & Graphic Designer

Ledania SAS

Feb 2023 - Dec 2023 (10 months)

Directed visual campaigns for the Holy Chicken Rabbit and Scratch collections, coordinating logistics and creative teams for launches and runway shows. Designed and structured the graphical front-end of the artist's official website and e-commerce store.

Creative Direction Graphic Design Campaign Visuals Web Design Ecommerce Team Coordination

Senior Graphic Designer

Gekkota Consulting Ltd.

Feb 2021 - Sep 2023 (2 years 7 months)

Designed the agency's primary corporate identity. Generated over 600 conversion-oriented commercial images and product branding assets for international retailers on Amazon across the UK, Germany, and the USA.

Graphic Design Branding Corporate Identity Product Branding Amazon Adobe Illustrator Photoshop InDesign

Assistant Creative Director & Designer

Cloud Worldwide

Dec 2018 - Oct 2022 (3 years 10 months)

Creator of the complete visual identity since its launch in 2018 and author of the 2022 redesign, including streetwear graphics and final art direction.

Creative Direction Visual Identity Streetwear Design Art Direction Adobe Illustrator Photoshop