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Camilo Peralta

@camiloperalta

Brand Creative Lead at Allied Insight and Kamwo Herbal Pharmacy; rebranded eight staffing firms and grew digital sales 3x.

Colombia

Message

At Allied Insight, I rebranded eight staffing firms end to end, from positioning and visual identity to messaging and go-to-market assets. I also art direct multi-channel work across client accounts, keeping each brand's visual system distinct.

At Kamwo Herbal Pharmacy, I drove a 3x increase in digital channel sales through end-to-end rebranding and repositioning. I built the visual identity system across Kamwo's business lines, spanning packaging, digital campaigns, and e-commerce assets.

Earlier, I led creative work for brands and organizations including Pfizer Colombia, Abbott Mexico, Areandina University, and Universidad Nacional de Colombia. For TU, the university's retail store brand, I led a six-person design team and developed the brand and business model from concept to over COP $1B in annual sales.

Experience

Work history, roles, and key accomplishments

Current

Brand & Creative Lead

Current

Kamwo Herbal Pharmacy

Jan 2023 - Present (3 years 8 months)

Drove a 3x increase in digital channel sales through end-to-end rebranding and repositioning. Built visual identity systems across multiple business lines and maintained consistency across e-commerce, retail, social, email, and print.

Brand Identity Packaging Design Digital Campaigns Ecommerce Visual Systems Creative Direction

Current

Brand Creative Lead

Current

Allied Insight

Jan 2023 - Present (3 years 8 months)

Rebranded 8 staffing firms end-to-end, improving brand performance and market differentiation. Designed and art directed multi-channel collateral across simultaneous client accounts.

Brand Strategy Visual Identity Art Direction Digital Advertising Email Marketing Web Design Print Design Stakeholder Communication

Creative Strategist

Pfizer Colombia

Jun 2023 - Oct 2023 (4 months)

Designed and executed internal and external communication campaigns for Pfizer Colombia's Innovation team. Translated complex innovation narratives into compelling visual and messaging systems.

Communication Campaigns Visual Design Messaging Systems Cross Functional Collaboration

Brand Creative

Clab, Creative Laboratory (Abbott Mexico)

Jun 2022 - Mar 2023 (9 months)

Led creative strategy and visual identity for Abbott Mexico's adult nutrition portfolio, designing advertising campaigns and brand communications. Ensured brand consistency across a multi-product line.

Creative Strategy Visual Identity Advertising Campaigns Brand Consistency

Marketing Design Leader

Areandina University

Nov 2020 - Jun 2022 (1 year 7 months)

Led national creative direction and a 2-person creative team producing large-scale multimedia campaigns. Integrated design systems that scaled across departments and campuses.

Creative Direction Team Leadership Multimedia Campaigns Design Systems Brand Alignment

Design Coordinator, TU Project

Universidad Nacional de Colombia · UNIMEDIOS

May 2018 - Jan 2022 (3 years 8 months)

Led a 6-person design team to develop and launch TU, the university's retail store brand, scaling it across three campuses. Drove the brand and business model from concept to over COP $1B in annual sales.

Team Leadership Brand Architecture Product Service System Design Marketing Strategy Communication Planning Graphic Design User Experience Merchandising

Graphic Line Coordinator

Agustín Codazzi Geographical Institute

Jan 2018 - Dec 2018 (11 months)

Directed graphic identity, exhibit design, and visitor experience strategy for Colombia's National Soil Museum. Developed cohesive visual systems for permanent and temporary exhibits.

Visual Identity Exhibit Design Visitor Experience Signage Infographics Digital Interfaces