silki kedia

I’m an Associate Category Manager focused on buying strategy, inventory optimization, and vendor relations—built across e-commerce leaders like Tata Cliq, Myntra, and AJIO. I support category planning through monthly brand and CX strategy execution, and I partner cross-functionally to translate insights into action before key festive periods.

In my roles, I’ve driven measurable growth and stronger assortment quality: I managed MyntraForward across multiple categories and delivered a threefold increase in business growth, while at AJIO I handled BigBoldSale and achieved a 100Cr+ target. I also improved inventory performance with an 85% reduction in deadstock, lowered Non-Live Inventory by 15%, reduced non-live levels to under 10% for footwear, and boosted slow-moving styles from 5% to 25% through targeted product tagging, category mapping, promotions, and discounting. I bring a negotiation-first mindset—aligning profitability goals with smart vendor discounting and operational excellence.