Sika Kove
@sikakove
Content manager at Eastern Region Football Association who grew Facebook views to 1.3M without ad spend and grew YouTube to monetization.
GhanaWhat I'm looking for
At Eastern Region Football Association (ERFA), I grew Facebook views by 378.5% to 1.3M without paid advertising and helped grow the YouTube channel to monetization approval after it reached 10M views during the Division Two & Three Middle League 2025/26.
I lead live match-day production and broadcasts using OBS and Live U Studio. Based on audience research, I introduced real-time scoreboard graphics to live broadcasts.
As an Media & Communication Officer intern at ERFA, I managed digital platforms and supported live content coverage, social media posting, and day-to-day platform management. I also developed a stakeholder system to centralise contact information, track birthdays, and automate engagement reminders.
I built and ran an independent beauty-products e-commerce business, managing sourcing, inventory, pricing, and customer service. I’m excited to advance in a brand, marketing, or content team dedicated to promoting positive social change.
Experience
Work history, roles, and key accomplishments
Media & Communication Manager
Eastern Region Football Association (ERFA)
Dec 2025 - Present (11 months)
Grew YouTube channel from under 700 to 1,800 subscribers and achieved monetization. Leads live match day production and manages online presence across multiple platforms, increasing Facebook views by 378.5% to 1.3M with no paid advertising.
Media & Communication Officer (Industrial Internship)
Eastern Region Football Association (ERFA)
Jan 2025 - Jun 2025 (5 months)
Managed digital platforms during a six-month attachment, growing YouTube subscribers from 700 to 1,000. Developed a stakeholder system to centralize contact information and automate reminders.
Founder
Independent Ecommerce Business
Jan 2020 - Dec 2022 (2 years 11 months)
Built and ran a beauty products e-commerce business from the ground up, managing sourcing, inventory, pricing, and customer service independently.
Education
Degrees, certifications, and relevant coursework
University of Education, Winneba
Bachelor of Business Administration, Marketing & Entrepreneurship
Activities and societies: Judicial Secretary – GUSS Hall; Represented the university in the Packaging Research Innovation Challenge (PRIC) 2025.
Pursued a Bachelor of Business Administration with a focus on Marketing and Entrepreneurship, completing in September 2025.
Soronko Academy
Short Course, Digital Marketing
Completed a short course in Digital Marketing in March 2023.
Tech stack
Software and tools used professionally
Availability
Location
GhanaAuthorized to work in
Salary expectations
Social media
Job categories
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