At Amazon, I lead product strategy for AWS Partner Central, connecting personalization, contextual guidance, search, and AI-powered support to help partners find information and complete transactions.
I defined and launched an AI-powered self-service experience using semantic retrieval, intelligent routing, and workflow automation. It reduced manual support effort by 15–20 hours per week while expanding access to consistent guidance.
I also led development of an AI content pipeline for structuring, localizing, and tagging content, and used funnel analytics and experimentation to improve completion and conversion rates by up to 68%.
Earlier at Amazon, I modernized the knowledge architecture by migrating 3,000+ multilingual assets into a governed content ecosystem with standardized metadata, improving semantic search, discoverability, and AI readiness.
