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Yashashri Gavai

@yashashrigavai

Market communications manager at Siemens who grew campaign reach 20% and webpage traffic 10%.

India
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At Siemens Limited, I plan integrated communications that position Siemens as a first-choice partner for digital transformation. A reputation campaign I executed improved reach by 20% and webpage traffic by 10% year over year.

I lead partner marketing across the Asia Pacific zone, delivering thought leadership programs and integrated campaigns. I also launched TechChamps, connecting customers, channels, and Siemens; its first edition generated 20 customer co-promotion consents and 12 commissioned reference cases each year.

At KSB Limited, I built and executed the annual branding and sales promotion plan across the Asia West region. I launched and managed an e-commerce platform and led a website revamp focused on usability and brand consistency.

My work spans demand generation, PR, trade marketing, digital campaigns, events, and internal communications. I’ve also completed the Forrester B2B Marketing Course and an Executive Program in Product & Brand Management at IIM Rohtak.

Experience

Work history, roles, and key accomplishments

SL
Current

Manager – Market Communications

Oct 2022 - Present (4 years)

Planned and executed integrated communications strategy positioning Siemens as a first-choice partner for digital transformation, improving reach by 20% and webpage traffic by 10% year over year. Led partner marketing across Asia Pacific, demand generation campaigns, and sustainability communications.

KL

Assistant Manager – Marketing

May 2019 - Oct 2022 (3 years 5 months)

Built and executed annual branding and sales promotion plans including ATL/BTL, TV, and radio campaigns across Asia West. Launched an e-commerce platform, managed website revamp, digital marketing, PR, trade marketing, and events.

Education

Degrees, certifications, and relevant coursework

SI

Siemens

SPEAC Siemens Global Potential Development Program, Communication

Ongoing participation in Siemens' 18-month global high-potential development program for communication professionals, building strategic communication, leadership, and interpersonal capabilities.

IR

IIM Rohtak

Executive Program, Product & Brand Management

2022 - 2023

Completed an Executive Program in Product & Brand Management from IIM Rohtak from 2022 to 2023.

PU

Pune University

MBA, Marketing

2017 - 2019

Pursued an MBA in Marketing from Pune University from 2017 to 2019.

FO

Forrester

B2B Marketing Course, Marketing

Completed a B2B marketing course offered by Forrester.

SU

Solapur University

B.E., Mechanical Engineering

2013 - 2017

Earned a Bachelor of Engineering in Mechanical Engineering from Solapur University from 2013 to 2017.

MI

MICA

Certification, Digital Marketing

2022 - 2023

Completed a Certification in Digital Marketing from MICA from 2022 to 2023.

Tech stack

Software and tools used professionally

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