At Aberdeen Adviser, I lead discovery interviews with advisers and turn research into UX actions, journeys, and interaction patterns for complex, regulated digital experiences. I work with product owners, engineers, and stakeholders to keep design decisions grounded in user needs and evidence.
For the Change of Adviser journey, I led mixed-method discovery, mapped the existing PDF process, and used Contentsquare to examine behavioural paths. I shaped a multi-step digital journey with progressive disclosure and conditional logic; conversion rose from 29% to 57.7%, and completion time fell from 8m22s to 6m40s.
On FundCentre, I expanded behavioural datasets, mapped journeys, and partnered with CSQ on zoning, heatmaps, and session replay. The analysis surfaced nine key insights and twelve actionable UX improvements, helping teams prioritise evidence-led optimisation.
