Patrick Huang

I've supported digital performance and direct-booking strategy at Dusit International by analyzing website, campaign, and revenue data across GA4, Looker Studio, and BI platforms. My work identified customer behavior trends and business opportunities while improving reporting, campaign planning, and digital distribution decisions.

At Order Ninja Thailand, I conduct market and competitor research, turn customer reviews into marketing insights, and create English and Thai content for Instagram and LINE. I also develop customer-focused campaign ideas and promotional storyboards.

I led a student jersey sales campaign that increased sales by 51%, generating THB 39,034 in revenue and THB 16,804 in net profit through promotional planning, team coordination, and performance optimization.

I'm completing a Digital Business Management degree and bring hands-on experience across hospitality, food-tech, student organizations, market research, business analysis, and content-led campaigns. As a CP CUP finalist, I helped develop a go-to-market strategy for CP Frozen Food projected to increase sales by 20% and repeat purchases by 15%.