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shubhangi vyas

@shubhangivyas

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Marketing Analytics & Data Specialist with a passion for data-driven decisions.

India

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What I'm looking for

I am looking for a role that allows me to leverage data analytics to drive strategic marketing decisions and foster professional growth in a collaborative environment.

I am a Marketing Analytics & Data Specialist with over 2 years of hands-on experience in A/B testing, campaign performance analysis, predictive modeling, and marketing optimization. My expertise lies in leveraging data to drive business outcomes, utilizing tools such as SQL, Python, Power BI, Tableau, and Google Analytics. I have a strong foundation in statistical analysis and executive storytelling, with industry experience in logistics, SEO, and e-commerce domains.

Throughout my career, I have developed interactive dashboards and automated reporting workflows that enhance operational transparency and reduce manual effort. My role at Varneya Agency involved analyzing transportation workflows to identify bottlenecks, leading to a 15% improvement in route efficiency. I have also successfully optimized digital marketing strategies, increasing organic search rankings by 30% and ROI by 20% through data-driven decision-making.

My passion for data extends to my academic background, where I hold a Bachelor of Technology in Electronics and Communication Engineering and a Master’s in Data Science. I am eager to leverage my skills in a dynamic environment that values data-driven insights and strategic marketing decisions.

Experience

Work history, roles, and key accomplishments

Data Analyst Internship

Varneya Agency

Aug 2023 - Present (2 years 1 month)

Developed interactive Power BI dashboards to visualize key logistics metrics, improving operational transparency. Analyzed transportation workflows and delivery performance trends to identify bottlenecks, enabling data-driven recommendations that enhanced route efficiency by 15%.

Power BI SQL Power Query Data Visualization ETL Project Management Data Storytelling

SEO Manager (Marketing Analyst)

Marwari Catalysts

Aug 2022 - Present (3 years 1 month)

Leveraged Power BI to create interactive dashboards tracking SEO performance, user engagement, and campaign KPIs, enabling data-driven optimization of digital marketing strategies. Conducted detailed analysis of web traffic and service request datasets using SQL and Excel to identify trends, optimize keyword targeting, and improve organic search rankings by 30%.

Power BI SQL Excel SEO Predictive Analytics A B Testing Digital Marketing

Digital Marketing (Data Analyst)

School of Odd Thinkers

Sep 2020 - Present (5 years)

Automated data extraction and reporting workflows using Python and ETL pipelines, enhancing data accuracy and reducing manual effort by 30%. Built interactive Tableau dashboards and Looker Studio reports to visualize sales trends, user behavior, and campaign performance, improving stakeholder insights by 25%.

Python ETL Predictive Analytics A B Testing Tableau Looker Studio SQL Data Visualization

Education

Degrees, certifications, and relevant coursework

Simplilearn

Masters, Data Science

2022 - 2023

Completed a Masters in Data Science program in collaboration with IBM. Gained expertise in data science principles and applications.

Jodhpur Institute of Engineering & Technology

Bachelor of Technology, Electronics and Communication Engineering

2014 - 2018

Studied Electronics and Communication Engineering, gaining foundational knowledge in various technical subjects. Completed the program at Jodhpur Institute of Engineering & Technology.