lakshaya User
@lakshayauser
Results-oriented Data Analyst and Digital Marketer with proven success.
What I'm looking for
I am a results-oriented Data Analyst and Digital Marketer with a strong foundation in Python, SQL, Power BI, and AI-driven analytics. My academic journey at St. Xavier’s College, coupled with my CA Foundation qualification, has equipped me with the analytical skills necessary to extract actionable insights from complex datasets. I have a proven track record of optimizing SEO strategies and enhancing customer engagement, which has led to a 30% increase in organic traffic and a 20% improvement in lead generation.
During my internship at House of Leads, I honed my skills as an SEO specialist and Social Media Manager. I conducted comprehensive data analyses of customer behavior and digital campaign performance across multiple companies, identifying engagement trends and optimization opportunities. My efforts in designing a structured SQL database and an interactive Power BI dashboard resulted in a 28% rise in campaign responsiveness and reporting efficiency. I am committed to leveraging innovative data and marketing strategies to deliver measurable business growth.
Experience
Work history, roles, and key accomplishments
SEO Specialist and Social Media Manager Intern
House of Leads
Nov 2024 - Present (8 months)
Conducted comprehensive data analysis of customer behavior and digital campaign performance across 10+ companies to identify engagement trends and optimization opportunities. Designed and implemented a structured SQL database and interactive Power BI dashboard to systematically track, analyze, and visualize campaign KPIs, resulting in a 28% rise in campaign responsiveness and reporting efficiency.
Education
Degrees, certifications, and relevant coursework
St. Xavier's College (Autonomous), Kolkata
B. COM, Commerce
Currently pursuing a Bachelor of Commerce degree. This program focuses on business, finance, and accounting principles.
ICAI
CA FOUNDATION, Chartered Accountancy
Grade: 59.25%
Completed the CA Foundation program, gaining foundational knowledge in accounting, business laws, economics, and quantitative aptitude.
Nopany High School, Kolkata
Class XII (ISC), General Studies
Grade: 89.25%
Completed Class XII under the ISC board, focusing on a comprehensive curriculum. Achieved strong academic results.
Nopany High School, Kolkata
Class X (ICSE), General Studies
Grade: 85.8%
Completed Class X under the ICSE board, covering a broad range of subjects. Demonstrated strong academic performance.
Availability
Location
Authorized to work in
Job categories
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