lakshaya UserLU
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lakshaya User

@lakshayauser

Results-oriented Data Analyst and Digital Marketer with proven success.

India
Message

What I'm looking for

I am looking for a role that fosters growth and innovation, where I can apply my analytical skills to drive data-informed decisions and contribute to impactful marketing strategies.

I am a results-oriented Data Analyst and Digital Marketer with a strong foundation in Python, SQL, Power BI, and AI-driven analytics. My academic journey at St. Xavier’s College, coupled with my CA Foundation qualification, has equipped me with the analytical skills necessary to extract actionable insights from complex datasets. I have a proven track record of optimizing SEO strategies and enhancing customer engagement, which has led to a 30% increase in organic traffic and a 20% improvement in lead generation.

During my internship at House of Leads, I honed my skills as an SEO specialist and Social Media Manager. I conducted comprehensive data analyses of customer behavior and digital campaign performance across multiple companies, identifying engagement trends and optimization opportunities. My efforts in designing a structured SQL database and an interactive Power BI dashboard resulted in a 28% rise in campaign responsiveness and reporting efficiency. I am committed to leveraging innovative data and marketing strategies to deliver measurable business growth.

Experience

Work history, roles, and key accomplishments

HL
Current

SEO Specialist and Social Media Manager Intern

House of Leads

Nov 2024 - Present (8 months)

Conducted comprehensive data analysis of customer behavior and digital campaign performance across 10+ companies to identify engagement trends and optimization opportunities. Designed and implemented a structured SQL database and interactive Power BI dashboard to systematically track, analyze, and visualize campaign KPIs, resulting in a 28% rise in campaign responsiveness and reporting efficiency.

Education

Degrees, certifications, and relevant coursework

SK

St. Xavier's College (Autonomous), Kolkata

B. COM, Commerce

Currently pursuing a Bachelor of Commerce degree. This program focuses on business, finance, and accounting principles.

IC

ICAI

CA FOUNDATION, Chartered Accountancy

Grade: 59.25%

Completed the CA Foundation program, gaining foundational knowledge in accounting, business laws, economics, and quantitative aptitude.

NK

Nopany High School, Kolkata

Class XII (ISC), General Studies

Grade: 89.25%

Completed Class XII under the ISC board, focusing on a comprehensive curriculum. Achieved strong academic results.

NK

Nopany High School, Kolkata

Class X (ICSE), General Studies

Grade: 85.8%

Completed Class X under the ICSE board, covering a broad range of subjects. Demonstrated strong academic performance.

Tech stack

Software and tools used professionally

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lakshaya User - SEO Specialist and Social Media Manager Intern - House of Leads | Himalayas