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Shubham UserSU
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Shubham User

@shubhamuser42

Data Scientist II at 24/7.ai Labs who improved campaign CTR by ~20% with a PySpark and GCP ad-serving pipeline.

India
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At 24/7.ai Labs, I developed an ad-serving solution using Multi-Armed Bandit with Thomson Sampling to address the cold-start problem across ~10k creatives. I implemented a Logistic Regression pipeline with PySpark and GCP that increased CTR by ~20% and delivered ~1.5x ROAS.

I also automated campaign delivery, performance tracking, and optimization through Streamlit, reducing manual effort by ~90% while campaign revenue grew ~8x. I worked with the team on a testbed simulator using Off-Policy Evaluation and Monte Carlo simulations, and created an A/B group utility using constraint programming and clustering.

At Infosys, I worked on a mental health chatbot POC for real-time sentiment analysis and designed an employee attrition prediction model. I also built a fraud-detection visualization utility for trade surveillance using behavioral analytics.

At Fidelity Investments, I built ETL data pipelines with Informatica and automated data reconciliation using shell scripting and SQL query tuning, reducing processing time by ~40%. I also integrated a virtual machine application with an OLTP database and designed and maintained its database schema.

Experience

Work history, roles, and key accomplishments

24/7.ai Labs logoAL

Data Scientist II

24/7.ai Labs

Nov 2017 - Sep 2024 (6 years 10 months)

Developed ad-serving solutions using Multi-Armed Bandit and implemented ML pipelines for digital campaign optimization. Automated campaign delivery and performance tracking, reducing manual effort by ~90% and growing revenue by ~8x.

Education

Degrees, certifications, and relevant coursework

Great Lakes Institute of Management logoGM

Great Lakes Institute of Management

Post Graduate Program, Business Analytics and Data Science

2016 - 2016

Completed a Post Graduate Program in Business Analytics and Data Science as part of a dual program with Illinois Institute of Technology.

Illinois Institute of Technology logoIT

Illinois Institute of Technology

Post Graduate Program, Business Analytics and Data Science

2016 - 2016

Participated in a dual program with Great Lakes Institute of Management, focusing on Business Analytics and Data Science.

Dr. A.P.J. Abdul Kalam Technical University logoDU

Dr. A.P.J. Abdul Kalam Technical University

Bachelor of Technology, Information Technology

2005 - 2009

Earned a Bachelor of Technology in Information Technology from 2005 to 2009.

Tech stack

Software and tools used professionally

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