At Licious, I led customer research for Homepage 2.0 through its 100% rollout, increasing revenue per splash by 3.64% and add-to-cart by 5.80%. I also partnered with engineering to reduce homepage time to first draw by 35–40%.
I led the exploration and launch of PawfectlyMade, Licious’ pet-food vertical, from problem discovery through go-to-market setup and operational readiness. A controlled Bengaluru pilot validated early demand at about 60 orders a day.
At Microsoft Corporation (I) Pvt. Ltd., I built and scaled the Microsoft 365 subscription growth charter across B2B and B2C. More than 100 user interviews and data analyses informed segmentation strategies, while onboarding and lifecycle work improved retention and renewals.
Earlier, at HomeLane, I worked on acquisition and conversion improvements, including lead allocation logic that increased lead-to-meeting conversion by about 20%. At Clear.in, I led the launch of ClearTax Referral, which contributed 5.42% of total filings.
