At Swiggy, I combined user, restaurant, and fulfilment data to diagnose zone-level order declines and growth gaps. I built the diagnostic framework used in weekly city planning, sustaining 5–6% QoQ growth and driving a 3–4% incremental conversion lift.
At Mobile Premier League (MPL), I analyzed retention, monetization, and campaign performance across markets. For MPL's Brazil launch, I conducted segmentation analysis and targeted A/B tests on onboarding and reward flows, resulting in a 15% increase in D1/D7 retention without impacting monetization.
Across Swiggy and MPL, I turn business questions into SQL-based analyses, dashboards, and recommendations. I work with teams to define KPIs and use cohort analysis, funnel diagnostics, and experimentation to inform growth and revenue decisions.
