At Urban Company, I owned assortment strategy across three categories, driving 8â10% growth and 3Kâ4K incremental bookings through product analytics and commercialization. I launched eight services and three SKUs, leading go-to-market and product lifecycle rollout across 12 cities.
I used SQL and cohort analysis on 7.5 lakh customers to inform pricing strategy and six pricing interventions, improving attach rate by 4%. I also optimized six booking journeys through root cause analysis and experimentation, improving conversion by 3%.
At JATO Dynamics, I cleaned, transformed, and validated more than 5,000 weekly automotive data points using Excel, increasing data accuracy to 93%. I built structured datasets and automated rule-based workflows, reducing manual processing time by 60%.
At Sociofy, I built research and analytics workflows for a 12-member cross-functional team. I led primary user research and behavioural analysis, generating insights that informed product and strategy prioritization and achieving 73% user retention (+60% vs baseline).
