Shubham Borde
@shubhamborde
Product Manager building payroll, attendance, and workforce products for SMBs. | Saas | E-Commerce | B2B | Retail Tech | Ex-Michaels | Duke PM
What I'm looking for
I’m a Product Manager with 8+ years of experience building payroll, attendance, and workforce management products. Most recently, I owned the Payroll product at Petpooja—a hardware + software system—scaling from 10,000 to 35,000 customers and from 2 lakh to 12 lakh+ employees in under a year.
I shipped 80+ features across attendance modes, payroll processing, statutory compliance (PF, ESI, PT, TDS, LWF), leave management, geo-tracking, and onboarding. I also defined pricing and revenue models that generated ₹60–80 lakh MRR (forward-looking ARR ₹8.6–11.5 crores), while scaling the employee app to 307K+ MAU and 131K DAU with a 43% DAU/MAU ratio—2x the B2B benchmark.
I’ve led cross-functional execution and people management, growing to a team of 18+ and coordinating with hardware, support (L1/L2/chat), sales, L&D, and integration teams. Previously, I built commerce and seller tooling at TechBlocks (Michaels) and, as a solo PM at Pragmatic Techsoft, launched products across e-commerce, ERP, healthcare, and social media integration—including a GenAI voice-enabled dashboard converting natural language into SQL queries for ERP data visualization.
Experience
Work history, roles, and key accomplishments
Product Manager, Payroll
Petpooja
Jul 2025 - Present (11 months)
Owned the payroll management system across biometric attendance hardware and payroll software, scaling to 34,500+ owners across 27+ industries. Grew customer base from 10,000 to 34,000 and employee coverage from 2–3 lakh to 10 lakh+ in under 12 months; shipped 80+ features and generated ₹60–80L MRR with ₹8.6–11.5Cr forward ARR.
Product Manager, Seller Tools
TechBlocks
Mar 2024 - Jun 2025 (1 year 3 months)
Built seller tool and e-commerce features that contributed to 103% overall platform GMV growth. Shipped improvements that increased seller adoption by 10–15%, raised AOV by 5–8%, reduced cart abandonment by 7–10%, and streamlined project timelines by 20%.
Product Manager, Client Products
Pragmatic Techsoft
Aug 2021 - Jan 2024 (2 years 5 months)
Sole PM who led development and launch of 10 products across e-commerce, ERP, healthcare, and social media integrations. Built a GenAI voice-enabled dashboard converting natural language into SQL for ERP visualization and increased sales by 30% through market research and customer-needs identification.
Product & Functional Consultant
Evozard Consulting Services
May 2020 - Jul 2021 (1 year 2 months)
Shipped a legal tech product for lawyers in Germany end-to-end from ideation to launch. Drove pre-sales activities that increased company revenue by 20%.
Product & Functional Consultant
Digital Trinit
Oct 2019 - Apr 2020 (6 months)
Delivered the Government of Gujarat ERP (₹2Cr) across 33 districts in 7 months with a team of 4. Reported progress monthly to an IAS officer and weekly to an IES officer.
Product & Functional Consultant
Dexciss Technology
Jun 2017 - Aug 2019 (2 years 2 months)
Built billing, HR, and payroll systems for an NGO supporting 10 teaching institutes and 4 hostels, improving employee efficiency by 20%. Trained 250 employees through workshops and live seminars.
Education
Degrees, certifications, and relevant coursework
Duke University
Post-Graduate Certificate in Product Management, Product Management
2023 -
Completed a Post-Graduate Certificate in Product Management at Duke University (May 2023 to Nov 2023).
Savitribai Phule Pune University
Bachelor of Engineering, Electronics & Communications
2012 - 2017
Earned a Bachelor of Engineering in Electronics & Communications from Savitribai Phule Pune University (2012 to 2017).
Availability
Location
Authorized to work in
Social media
Job categories
Skills
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