shruti khobragade

I've led brand strategy and marketing creative at WhatsYum, creating action plans, promotional scripts, and WhatsApp campaign assets for food and beverage partnerships.

At Joker & Witch and Teejh, I developed cross-channel visual assets, social media and email campaigns, digital ads, brand books, and a website revamp. I worked closely with cross-functional teams to bring brand strategy into cohesive design execution.

As Lead Designer at Lexie Healthcare, I redesigned product packaging for tampons, heat patches, and acne patches using Swiss design principles. I also created print and digital collateral, social campaigns, pitch decks, CSR materials, and photoshoot assets.

My work combines brand strategy, visual identity, packaging, editorial design, and marketing communication. With a Master’s in Brand Strategy & Communication from NIFT and an architecture background, I translate complex ideas into clear brand narratives across physical and digital touchpoints.