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Brand Manager at Khari Foods improving packaging consistency and directing brand identity across consumer touchpoints.

India

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At Khari Foods, I lead brand identity development and ongoing visual direction across consumer touchpoints. I improved the packaging system to strengthen brand consistency and product presentation.

Previously, at IDAM Natural Wellness Pvt. Ltd, I directed creative strategy for skincare and fragrance brands, including packaging, campaign assets, and e-commerce visuals. My experience also includes branding and packaging for FMCG and healthcare products, as well as digital and e-commerce creative work.

Experience

Work history, roles, and key accomplishments

Current

Brand Manager

Current

Khari Foods

Dec 2025 - Present (10 months)

Lead brand identity development and visual direction across consumer touchpoints. Improved packaging system and manage social media, influencer marketing, and brand campaigns.

Brand Strategy Brand Identity Packaging Design Social Media Influencer Marketing Creative Direction Team Leadership

Design Manager

IDAM Natural Wellness Pvt. Ltd

Jun 2024 - Nov 2025 (1 year 5 months)

Directed creative strategy for skincare and fragrance brands, covering packaging, campaign assets, and e-commerce visuals. Led the creative team and delivered marketing-focused creatives for clients across India, the UAE, and the USA.

Creative Direction Packaging Design E commerce Design Campaign Development Team Leadership Brand Management

Senior Graphic Designer / Team Lead

Anveshan

Sep 2023 - Jun 2024 (9 months)

Led branding and packaging initiatives for premium FMCG products. Developed cohesive visual systems for digital, social media, and e-commerce campaigns, and mentored designers.

Branding Packaging Design Visual Systems Social Media Ecommerce Team Leadership Mentorship

Senior Graphic Designer

SPV Laboratories Pvt. Ltd

Feb 2021 - Sep 2023 (2 years 7 months)

Developed branding solutions for healthcare products across packaging, promotional, and marketplace applications. Strengthened visual consistency across customer-facing assets.

Branding Packaging Design Healthcare Visual Consistency

Graphic Designer

Bodybuilding India

Apr 2014 - Sep 2020 (6 years 5 months)

Increased website engagement by 20%+ through performance-driven creative assets. Reduced outsourcing costs by 30% by bringing creative production in-house.

Graphic Design Creative Assets Social Media Ecommerce Performance Marketing