harsh chelani

As a brand designer and art director with 8 years of experience, I specialize in crafting compelling brand solutions across various sectors including FMCG, beauty, gaming, and e-commerce. My journey has allowed me to collaborate with notable brands such as Nykaa, TATA JTP, Dolby, Supercell, and Raymond. I pride myself on balancing deep research and strategic thinking with creative execution, ensuring that my designs forge authentic connections while meeting business objectives.

Throughout my career, I have worked in diverse roles, from freelance design to senior executive positions. My freelance work has involved creating bespoke design solutions for clients like RIOT and Uberman, while my tenure at Nykaa allowed me to enhance brand visibility through impactful multi-brand banners. I have also led teams at Sterling AG, where I established graphic design standards that improved brand consistency and ad performance. My approach goes beyond aesthetics; I strive to develop brand experiences that resonate with real people.