SHREYAS RAJAN

I run K2S Content Solutions, where I shape content strategy, editorial direction, and delivery for B2B and B2C brands across SaaS, technology, and professional services. I create full-funnel assets, thought-leadership programs, and LinkedIn strategies that build authority and support lead generation.

Previously, I led content at QiWorks, managing writers, editors, and strategists producing multi-channel content for technology clients. I owned content calendars, quality standards, performance management, and delivery across blogs, website copy, articles, and social content.

At Affinity Answers, I owned Asia-Pacific marketing for a consumer insights and analytics company, leading integrated campaigns across social, email, webinars, and events. I also built go-to-market plans for launches and expansion, aligning sales, product, and customer success around pipeline growth.

My earlier leadership roles at SolarEdge, Kalkitech, and IBM India covered product marketing, regional demand generation, global telecommunications content, and digital campaigns. Across 18+ years, I’ve built brand visibility, positioning, editorial operations, and marketing programs for IT, media, healthcare, BFSI, energy, and telecom businesses.