At MiQ, I manage end-to-end programmatic campaign execution across display, video and CTV. I work across DV360, The Trade Desk and other programmatic platforms.
I set up and traffic campaigns, including creative, placement, audience and targeting details. I also generate and implement tags and configure tracking to meet client and platform requirements.
I perform QA, monitor campaign delivery and analyze performance data to recommend optimizations. I independently manage the India market ticket queue, troubleshooting campaign issues and coordinating with relevant teams when needed.
Earlier at MiQ, I assisted with campaign setup and trafficking, managed creative uploads and placement mapping using Flashtalking, and prepared performance reports. I also conduct Introduction to AdOps sessions for new joiners and support training and knowledge sharing.
