Shraddha Kesherwani
@shraddhakesherwani
Event coordinator and client service expert with 5+ years of experience.
What I'm looking for
I am an event coordinator and client service expert with over 5 years of experience, specializing in blending digital marketing with both in-person and virtual events. My journey has allowed me to work with esteemed brands such as Cineyug, MAMI Film Festival, and Skoda, where I have honed my skills in member engagement, onboarding, and activations. I thrive on creating seamless experiences that resonate with audiences and drive community growth.
My professional experience includes volunteering at ISHA Foundation, where I supported sustainable farming initiatives and coordinated logistics for numerous entrepreneurship workshops. At Weddingz.in, I enhanced customer experiences and successfully increased monthly reservations by 30%. My ability to manage client relationships and negotiate effectively has consistently led to high approval rates and successful event outcomes.
I am eager to bring my enthusiasm, adaptability, and fresh perspective to a dynamic team, contributing to innovative projects that make a difference in the community.
Experience
Work history, roles, and key accomplishments
Event Coordinator and Marketing
Isha Foundation
Jan 2022 - Present (3 years 6 months)
Supported sustainable farming on 10+ acres with land cultivation and organic crop management. Helped execute the HINAR program, aiding community development for 200+ entrepreneurs and coordinating logistics for 15+ entrepreneurship workshops. Assisted marketing and outreach for community-driven projects aligned with the foundation’s mission.
Venue Manager
Weddingz.in
Feb 2021 - Present (4 years 5 months)
Enhanced customer experience and maintained relationships with 20+ clients and venue partners, converting leads into bookings and increasing monthly reservations by 30%. Coordinated vendors to ensure timely service delivery and event fulfillment, while upselling services to boost occupancy and revenue by 15%. Managed revenue tracking and collections, maintaining a 98% on-time payment rate.
Client Servicing
Konnect 9 Xperience
Managed client briefs and presentations, securing 95% approval across 25+ campaigns annually. Negotiated with vendors and artists, supervised execution, and delivered comprehensive post-event reports.
Project Manager
Self Employed
Built vendor relationships to secure contracts, cutting costs by 15% while ensuring quality. Managed planning and logistics for 30+ events, overseeing décor, F&B, and venue operations.
Education
Degrees, certifications, and relevant coursework
National Institute of Event Management
Post-Graduation Diploma, Advertising, Marketing and Event Management
Completed a Post-Graduation Diploma in Advertising, Marketing, and Event Management. This program provided comprehensive knowledge in planning, executing, and promoting various types of events.
University of Lucknow
Bachelor of Commerce (Honours), Commerce
Pursued a Bachelor of Commerce (Honours) degree. This program provided a strong foundation in commercial principles and practices.
Availability
Location
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