Open to opportunities

Shourrya Saxena

@shourryasaxena

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Creative writer and product-strategy professional blending design, storytelling, and data-driven brand work.

India

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What I'm looking for

I seek a creative role where I can blend storytelling, design and data to build distinctive brand experiences, collaborate cross-functionally, and grow in product strategy.

I am a creative writer and product-strategy professional with experience at a major retail jewellery brand and Aditya Birla Group's Indriya (Novel Jewels). I combine storytelling, design sensibility, and data to shape differentiated product collections and brand narratives.

At Indriya I conceptualized and initiated the 'Indriya Blog' to strengthen collaboration between marketing and design, and produced strategic decks using AI, animation, Excel and PowerBI to inform sales and stock decisions.

During my design education at NIFT Mumbai I developed 93 designs across five collections, led research into traditional crafts, and prepared market-ready technical plans for luxury segments; I also completed a jewellery-design internship at Malabar Gold and Diamonds working on three collections.

I bring strengths in content writing, illustration and rendering, product and space styling, PR and event management, and vendor coordination, and I prioritize creative storytelling that is informed by market research and measurable insights.

Experience

Work history, roles, and key accomplishments

Current

Assistant Manager - Essentials

Current

Indriya (Novel Jewels), Aditya Birla Group

Jan 2025 - Present (1 year 2 months)

Conceptualized and launched the 'Indriya Blog' content strategy to improve storytelling and cross-functional collaboration; produced AI- and animation-enhanced creative decks and data-backed reports that informed differentiated gold and studded design collections.

Content Strategy Product & Design Microsoft Excel Power BI Market Research Storytelling visual communication

PR Assistant Head (Student Role)

NIFT Mumbai

Jan 2021 - Jan 2025 (4 years)

Led media hospitality and press relations for major campus events (Spectrum, Converge, Convocation), coordinating journalists and on-site logistics to secure comprehensive coverage and smooth engagement.

Public Relations Media Relations Event Management Logistics Communication

Summer Internship - Jewellery Design Intern

Malabar Gold and Diamonds

Jun 2024 - Jul 2024 (1 month)

Completed a two-month internship contributing to three design collections by conceptualizing, trend-forecasting, researching, and rendering jewellery designs to refine collection-level concepts.

Jewellery Design Sketching Render Research Illustration

Education

Degrees, certifications, and relevant coursework

National Institute of Fashion Technology, Mumbai

Bachelor of Design, Accessory Design

2021 - 2025

Activities and societies: Graduation project: Design Essentials; Student Development Activities Club - Media & Public Relations; Assistant PR Head for institutional events; worked on product & space styling, illustration and rendering.

Completed a Bachelor of Design with a major in Accessory Design and a minor in Fashion Communication, developing 93 designs across five collections and preparing market-ready luxury-focused product lines.