Open to opportunities

Chaste Sriya Barman

@chastesriyabarman

Message

I blend fashion merchandising analytics with editorial storytelling to drive growth.

India

Message

What I'm looking for

I’m looking for a role where I can craft brand voice-driven stories with editorial rigour—using AI-assisted workflows and cross-functional collaboration—to inform smarter merchandising and content strategy that genuinely grows audiences and business.

I’m a Master of Fashion Management graduate from NIFT, Kolkata, specializing in international business, with hands-on experience in category management, merchandising, retail analytics, and product development. I turn consumer insights, market trends, and sales data into assortment and sell-through decisions, building practical dashboards in Excel to guide senior stakeholders.

I also write and edit with conviction—published researcher and conference presenter with work selected for publication, plus a co-authored book chapter. From research assistant roles digitizing regional literature to remote AI-assisted content workflows, I bring editorial rigor, strong narrative design, and cross-functional collaboration to every project.

Experience

Work history, roles, and key accomplishments

Merchandising Intern (Category Management)

Novel Jewels (Indriya)

Dec 2025 - Apr 2026 (4 months)

Analyzed the Polki category across a multi-store retail network to identify growth opportunities and inform assortment optimization. Supported exhibitions, stock allocation, inventory balancing, and pricing/discount execution, using Excel dashboards to track category share and sell-through.

Category Management Merchandising Retail Analytics Assortment Planning Excel Dashboard

Product Development Intern

Shakti Brandz Pvt. Ltd. (Mintobay)

Jun 2025 - Jul 2025 (1 month)

Assisted end-to-end product lifecycle work from trend analysis to SKU commercialization. Conducted competitor benchmarking and market research for range planning and coordinated with suppliers/production for timely launches and quality compliance.

Product Development Product Lifecycle Management Trend Analysis Competitive Benchmarking Market Research Supplier Coordination Compliance Range Planning

Content Development Intern

Nosis

May 2025 - Jul 2025 (2 months)

Developed structured content frameworks and editorial summaries to enhance user engagement on the platform. Used AI tools and Notion-based workflows to iterate on copy while maintaining consistent brand voice and editorial quality in a remote environment.

Content Development Editorial Writing Content Strategy Research Editing ChatGpt Digital Publishing User Engagement

Graphic Designer

Katha Marketinc

Jan 2019 - Jan 2020 (1 year)

Designed marketing collaterals supporting brand campaigns and outreach across print and digital formats. Translated brand briefs into audience-facing creative executions.

Graphic Design Marketing Collateral Print Design Digital Design Marketing Execution

Senior Content Writer & Editor

The North-Eastern Chronicle

Jan 2018 - Jan 2019 (1 year)

Produced and edited news features and long-form articles for a regional publication. Wrote across news, opinion, and culture, and handled headline writing and sub-editing to meet publication standards under deadlines.

Journalism Feature Writing Editorial Writing Copy Editing News Writing Editorial Judgment

Project Manager & Illustrator

Tai Ahom Development Council

Jan 2025 - Present (1 year 7 months)

Led end-to-end narrative, visual identity, and stakeholder coordination for a heritage music video project. Managed project work as Project Manager and Illustrator.

Visual Identity Illustration Project Management Stakeholder Management Narrative Development

Museum Mural Project

Design Habit Pvt. Ltd.

Jan 2024 - Present (2 years 7 months)

Managed a museum mural project that integrated long-form heritage storytelling with visual branding for a public-facing cultural institution.

Museum Communications Visual Branding Creative Management

T-shirt Design Project

Amazon Industries

Jan 2024 - Present (2 years 7 months)

Led T-shirt design concept and creative execution for an international client. Managed creative work for the design deliverable.

Apparel Design Visual Design

Film Director and Creative Head

Falling Leaves Film Production House

Jan 2020 - Present (6 years 7 months)

Directed short films as Film Director and Creative Head. Developed narrative voice, dialogue, and storytelling structure for the projects.

Director Narrative Development Creative Leadership Dialogue Writing Storytelling Structures Creative Production

Education

Degrees, certifications, and relevant coursework

National Institute of Fashion Technology (NIFT), Kolkata

Master of Fashion Management, Fashion Management (International Business)

2024 - 2026

Grade: CGPA: 8.92

Activities and societies: Published researcher and conference presenter (2025); ICETDA-selected paper on digital fashion as cultural pedagogy in role-playing games.

Master of Fashion Management at NIFT Kolkata (2024–2026), with coursework in consumer behaviour, brand management, retail analytics, trend forecasting, and marketing strategy.

The Assam Royal Global University, Guwahati

Bachelor of Arts (Honours) in English, English (Honours)

2020 - 2023

Grade: CGPA: 9.03; Dean’s List Award (2022–23)

Activities and societies: Dean’s List Award (2022–23).

B.A. (Honours) in English at The Assam Royal Global University (2020–2023), with strong foundations in language, literary analysis, and written communication.