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Akansha Kanojia

@akanshakanojia

Product Development Manager at Emerald Jewellery Industry India -Ltd, managing jewellery collections from concept through retail launch.

India

Message

At Emerald Jewellery Industry India -Ltd, I manage jewellery product development from concept through retail launch, shaping collections around brand positioning, customer insights, and market opportunities.

At NOVEL JEWELS LTD BY ADITYA BIRLA (INDRIYA), I designed and developed a launch collection of over 120 jewellery designs and accessories. At KIRTILALS KALIDAS PVT LTD, I conceptualised and launched GLOW by Kirtilals, developing its creative identity and collection direction.

Earlier, I designed high-jewellery collections at VAK Fine Jewels and Sutra Jewels, including a bracelet that received the Couture Design Award 2021. My work has been displayed at Christie’s, Sotheby’s, Phillips Auction House, and PAD London.

Experience

Work history, roles, and key accomplishments

Current

Assistant General Manager - PD Retail

Current

Emerald Jewellery Industry India Ltd

Jan 2025 - Present (1 year 9 months)

Managing the complete product lifecycle from concept to retail launch, ensuring commercial success and alignment with brand strategy. Overseeing product development, collection planning, trend research, design innovation, cross-functional coordination, costing, vendor management, retail performance analysis, quality compliance, and team leadership.

Product Development Collection Planning Trend Research Design Innovation Cross functional Coordination Costing Vendor Management Retail Performance Quality and Compliance Team Leadership Brand Strategy Category Management Project Leadership Sketching technical drawings Gemstone Grading Concept Development System Management

Design Manager - Occasion Studded Wear

Novel Jewels Ltd by Aditya Birla (Indriya)

Jan 2023 - Jan 2025 (2 years)

Designed and developed launch collections comprising over 120 jewellery designs with technical specifications. Collaborated with vendors, conducted market analysis, mentored design teams, and contributed to product innovation and commercial success.

Jewellery Design Product Development Collection Planning Market Analysis Team Mentoring Technical Documentation Vendor Collaboration Luxury Jewelry Design Trend Analysis Product Presentations

Design Manager

Kirtilals Kalidas Pvt Ltd

Jan 2022 - Jan 2023 (1 year)

Led a team of 25 in-house and 5 freelance designers, directing the end-to-end design process. Spearheaded recruitment, training, and performance reviews, and launched the sub-brand GLOW by Kirtilals.

Team Leadership Design Management Recruitment Training Performance Reviews KRA Framework Merchandising Collaboration Luxury Jewelry Design Bridal Collections Gouache Rendering Pro Create Sub Brand Development Ecommerce Visual Merchandising

Creative Chief Officer

Jaipur Gems

Jan 2020 - Jan 2022 (2 years)

Managed a team of designers and freelancers, designing exclusive jewellery for distinguished clientele including celebrities. Developed creative assets, directed digital campaigns, and managed CAD development.

Creative Direction Team Management Jewellery Design Celebrity Styling Bespoke Design Branding Digital Marketing CAD Coordination Hand Rendering Pro Create Gouache UI Design

Brand Manager

VAK Fine Jewels

Jan 2018 - Jan 2020 (2 years)

Led and mentored design teams, designed high-jewellery showcased at international platforms, and directed the brand's visual identity. Led rebranding initiatives and collaborated with industry leaders.

Design Leadership Luxury Jewelry Design International Exhibitions Brand Identity Rebranding Digital Marketing Photography Direction Creative Direction Exhibition Design Collaboration

Senior Jewellery & Graphic Designer

Sutra Jewels

Jan 2016 - Jan 2018 (2 years)

Designed bespoke high-jewellery for elite clientele, including an award-winning bracelet. Conceptualized innovative collections and developed expertise in gemstone selection and luxury material sourcing.

Jewellery Design Graphic Design Bespoke Design Gemstone Selection Diamond Grading Library Collection Development Exhibition Design Marketing Assets Luxury Branding

Design Intern

Gehna Jewellers Pvt. Ltd.

Developed jewellery collections for a leading Indian retail brand, including the Meraki Collection. Contributed to festive collections and created promotional graphics.

Jewellery Design Library Collection Development Trend Research Concept Development Presentation Skills Graphic Design