Shoaib Saleem
@shoaibsaleem4
Full-stack developer focused on secure, high-performing WordPress and modern web solutions.
What I'm looking for
I’m a full-stack web developer and designer with 10+ years of experience building responsive, secure, and high-performing websites. I aim to deliver solutions that are technically sound and genuinely impactful for users and businesses.
I specialize in WordPress ecosystems and eCommerce, with strong experience in audits, troubleshooting, and root-cause analysis. I document findings clearly and translate them into prioritized remediation plans for both technical and non-technical stakeholders.
I also build modern front ends and robust back ends using React and PHP-based frameworks, integrating RESTful APIs and external services with reliable error handling. From membership/LMS role-based systems to checkout and payment flows, I focus on maintainability, scalability, and performance.
My process is built around measurable improvements—SEO overhauls, performance tuning, and streamlined deployments using Git/CI/CD and container-friendly workflows. I enjoy advising on best practices so teams can scale with confidence and ship faster.
Experience
Work history, roles, and key accomplishments
Performed comprehensive WordPress site audits covering architecture, plugins, themes, and stability, diagnosing functional and performance issues to root cause level. Produced prioritized remediation plans and advised stakeholders on security, scalability, and maintainability, including workflow reconfiguration for smooth Dev→Test→Live deployments.
Senior Full Stack Developer
NURP
Nov 2023 - Jun 2025 (1 year 7 months)
Built and managed custom WordPress websites using React and PHP, including sales funnels with ClickFunnels and secure membership/LMS platforms with role-based access. Led an SEO overhaul with schema and structure fixes, improved performance via optimization and CDN tuning, and enabled marketing analytics with UTM tracking.
Full Stack Web Developer
Phillips Safety Group of Products
Oct 2021 - Oct 2023 (2 years)
Implemented PHP backend systems using MVC and built WordPress themes/plugins including Gutenberg blocks and complex ACF structures. Extended WooCommerce with custom templates and checkout flows, integrated external services and secure payments (Stripe/PayPal/Shopify), and managed staging/production deployments with Git and CI/CD while supporting e-commerce improvements and A/B testing.
Full Stack Developer
N.P.G (New Patient)
Sep 2018 - Sep 2021 (3 years)
Developed React front-end interfaces and PHP/MySQL backend APIs for CRM and third-party integrations, including custom WooCommerce templates and streamlined checkout/shipping/payment processes. Built Shopify storefronts using Liquid with GraphQL, optimized database performance with SQL indexing, and delivered real-time UI updates using Socket.io and AJAX with integrated external services and robus
Full Stack Web Engineer
Wine Enthusiast
Feb 2016 - Aug 2018 (2 years 6 months)
Built scalable backend systems with PHP, Laravel, and CodeIgniter using MVC patterns and developed custom WordPress themes/plugins and Gutenberg blocks with ACF, React, and JavaScript. Optimized MySQL/PostgreSQL performance, integrated external APIs (e.g., Klaviyo and inventory systems), and automated staging/production deployments using Git workflows.
Full Stack Engineer
MM Marketing
Jan 2014 - Jan 2016 (2 years)
Developed tailored WordPress themes/plugins and WooCommerce stores, managing projects end-to-end from design through delivery. Integrated third-party APIs and automated deployments using GitLab CI and Jenkins, while managing hosting, domains, and DNS to ensure reliable site performance.
Education
Degrees, certifications, and relevant coursework
Pace University
Bachelor of Science, Computer Science
2009 - 2013
Earned a Bachelor's degree in Computer Science at Pace University from 2009 to 2013.
Tech stack
Software and tools used professionally
Postman
GitLab
Jenkins
GitLab CI
DB
MySQL
PostgreSQL
Shopify
WooCommerce
Mailchimp
Node.js
Laravel
Next.js
Material-UI
BEM
Figma
Adobe Photoshop
Jira
Ember.js
Vue.js
jQuery
ClickFunnels
JavaScript
ES6
PHP
JSON
XML
Google Maps
HubSpot
PayPal
Trello
GraphQL
Socket.IO
WordPress
cPanel
monday.com
SendGrid
NGINX
XAMPP
Squarespace
Root Cause
Storefronts
SQL
CodeIgniter
Yoast
Klaviyo
Depot
Dynamic
Remote
Jan
Availability
Location
Authorized to work in
Job categories
Skills
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