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Safdar Ali

@safdarali1

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Digital marketing specialist driving growth through paid campaigns, content, and analytics.

United Arab Emirates

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What I'm looking for

I am seeking a role where I can lead data-driven digital marketing campaigns, combine creative content with analytics, and grow within a collaborative, growth-focused team.

I am a results-driven Digital Marketing Specialist with over four years of experience developing and executing comprehensive marketing strategies that increase brand awareness and drive conversions.

I have hands-on experience managing paid campaigns across Google Ads, Facebook, and Instagram, and I use analytics to continuously optimize ROI and campaign performance.

My background includes content creation, SEO, email marketing, social media management, and market research, complemented by technical skills in Python, web development and data analysis.

I pursue practical, data-informed marketing solutions and enjoy combining creative strategy with technical tools to achieve measurable business growth.

Experience

Work history, roles, and key accomplishments

Digital Marketing Specialist

Nice View Technical Services

Feb 2023 - Jul 2025 (2 years 5 months)

Developed and executed digital marketing strategies and paid campaigns across Google, Facebook, and Instagram, increasing brand visibility and optimizing ROI through performance analysis.

Google Ads Facebook Ads Social Media Marketing SEO Content Creation Campaign Optimization Market Research

Digital Marketing Consultant

Information Technology Exchanger

Sep 2021 - Aug 2022 (11 months)

Planned and executed marketing strategies, managed social media and email campaigns, and implemented SEO and paid ads to improve client visibility and drive traffic and conversions.

Social Media Marketing Email Marketing SEO Paid Advertising Content Strategy Analytics Campaign Management Audience Targeting

Digital Marketing Intern

Codup

Jun 2021 - Aug 2021 (2 months)

Assisted in executing digital marketing strategies and paid campaigns, created social and web content, and analyzed performance to recommend optimizations for better ROI.

Paid Advertising Social Media Marketing Content Creation Google Analytics SEO Campaign Analysis Market Research

Education

Degrees, certifications, and relevant coursework

Middlesex University Dubai

Bachelor of Science, Information Technology

2022 -

Activities and societies: Hands-on projects in coding, web development, and IT management.

Pursuing a Bachelor of Science in Information Technology with a focus on software development, including coding, web development, networking, databases, and systems analysis.

Iqra University

Associate Degree, Artificial Intelligence

2020 - 2022

Activities and societies: Developed AI models and solutions through academic projects; hands-on work with Python and TensorFlow.

Completed an Associate Degree in Artificial Intelligence covering machine learning, neural networks, Python, TensorFlow, and data analysis with project-based applications.

Aptech

Advanced Diploma, Software Engineering

2018 - 2021

Activities and societies: Practical training in programming, web/mobile development, system design, and project management.

Completed an Advanced Diploma in Software Engineering with training in Java, C++, Python, SDLC, web and mobile application development, database management, and QA practices.