Open to opportunities

Sherin Hamid

@sherinhamid

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Strategic marketing and communications leader driving luxury hospitality growth.

Sri Lanka

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What I'm looking for

I seek senior marketing or communications roles within luxury hospitality or boutique brands, focused on integrated strategy, brand stewardship, cross-functional leadership, and measurable revenue impact.

I am a strategic marketing and communications leader with over 6 years focused on luxury and boutique hospitality, and a total of 15+ years combining operations, creative, and marketing leadership. I partner closely with hotel GMs and corporate leadership to deliver integrated marketing strategy, PR and media relations, digital ecosystems, content governance, and agency leadership that drive revenue, brand consistency, and market visibility.

I have led cluster- and brand-level marketing for multi-property portfolios, directed creative and content teams, managed agencies and production, and implemented analytics and asset governance. My background includes operations leadership in international environments and hands-on creative production expertise, enabling me to streamline workflows, improve ROI, and build high-performing teams.

Experience

Work history, roles, and key accomplishments

Current

Marketing and Communications Manager

Current

Ceylon Hotels Corporation PLC

Jul 2024 - Present (1 year 7 months)

Lead cluster-level marketing and communications across a multi-property hospitality portfolio, aligning integrated marketing, PR, and digital strategies with revenue and brand objectives. Established centralized content/assets library and streamlined campaign workflows to improve consistency and execution.

Integrated Marketing Digital Marketing Content Management Campaign Management Vendor Management

Marketing Manager

Uga Resorts

Jun 2022 - Jun 2024 (2 years)

Executed annual and quarterly marketing plans for a luxury hospitality brand, strengthening brand positioning and storytelling while driving revenue growth and improving campaign ROI through analytics and reporting frameworks.

Content Strategy Digital Analytics Campaign Planning Team Leadership

Operations Manager

Conscious Creatives Ceylon

Aug 2020 - Jun 2022 (1 year 10 months)

Managed creative agency operations with P&L responsibility, built multidisciplinary teams, and delivered strategic creative direction for hospitality and retail clients while implementing operational processes and quality standards.

Agency Operations P&L management Team Leadership Creative Direction Process Development Client Delivery Quality Assurance Project Management

Administration Manager

BITO Storage Systems Middle East

Feb 2017 - Feb 2020 (3 years)

Led cross-functional administrative teams in a multinational environment and managed strategic operational projects to improve efficiency and internal systems across the organization.

Administration Cross Functional Team Management Systems Implementation Project Management Process Optimization

Head of Administration

Dubai Desert Extreme

Nov 2013 - Jan 2017 (3 years 2 months)

Established the administration function and supported senior leadership across adventure tourism operations, building processes and administrative capabilities from the ground up.

Administration Organizational Design Executive Support Operations Management Process Development Team Building