Open to opportunities

Shelsea Cruz

@shelseacruz

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Marketing and copywriting specialist driving engagement through strategic content.

United States

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What I'm looking for

I seek marketing or communications roles where I can craft strategic content, grow engagement, and collaborate with cross-functional teams for measurable impact.

I am a marketing and copywriting specialist with hands-on experience creating high-impact promotional content for major brands and university initiatives. I have developed 50+ promotional copies, captions, and scripts for clients including Alaska and McDonald’s PH, led campaigns that drove significant attendance and participant growth, and managed social content and articles for education-focused platforms.

I bring a strong foundation in brand management, market research, and integrated marketing communications, plus practical skills in social media management tools and content production. I streamline processes, expand partnerships, and deliver measurable engagement growth through strategic editorial planning and creative execution.

Experience

Work history, roles, and key accomplishments

Copywriting Intern

TBWA\Santiago Mangada Puno

Jul 2024 - Aug 2024 (1 month)

Developed insights and produced promotional content for clients including Alaska and McDonald’s PH, creating 50+ copies, captions, and scripts for social and web channels to support campaigns and productions.

Copywriting Content Strategy Social Media Marketing Market Research Campaign Development

Marketing & Social Media Intern

AHEAD Education Group

Nov 2023 - Apr 2024 (5 months)

Ideated and executed daily social captions based on a content calendar and authored four monthly informational articles to drive engagement and site content for the education brand.

Social Media Management Copywriting Content Strategy Google Workspace

Education

Degrees, certifications, and relevant coursework

University of the Philippines Diliman – Virata School of Business

Bachelor of Science in Business Administration, Business Administration

Grade: GWA: 1.43/1 (Magna Cum Laude)

Activities and societies: Member and officer roles in UP Investment Club (Vice President of Public Relations), AIESEC (Director for External Relations - Sales; Manager for Public Relations), UP Advertising Core (Senior Copywriter; PR & Promotions Manager), UP Career Assistance Program (Officer for Communications)

Pursuing a Bachelor of Science in Business Administration with a cumulative GWA of 1.43/1, graduating Class of 2025 with Magna Cum Laude honors.