Shelley Brydon
@shelleybrydon
Project Manager and Marketing Manager coordinating cross-functional teams to deliver on-brand campaigns and client KPI targets.
What I'm looking for
I’ve coordinated the creation and execution of 4 award-winning ad campaigns by managing cross-functional teams and building strategic communications for clients like Utah DHHS, Utah DOT, and Ohio DOT.
At Penna Powers, I manage projects that hit client KPIs for 30+ accounts—writing strategic briefs and memos, building timelines, and prioritizing resources within budget and schedule constraints.
Before that, as a Marketing Manager at Capstone Partners, I strengthened brand awareness across 9 social accounts, used data-driven iteration to improve sales materials and training presentations, and built a tracking/reporting tool to improve visibility.
I’ve also supported 501(c)3 goals as a Volunteer Marketing Specialist with RODS Heroes, including funding 15 additional adoption grants through social media content and events.
Experience
Work history, roles, and key accomplishments
Creative Project Manager
Penna Powers
May 2019 - Mar 2026 (6 years 10 months)
Coordinated creation and execution of 4 award-winning ad campaigns by managing cross-functional teams. Built strategic communications for large public and private clients including Utah DHHS, Utah DOT, Ohio DOT.
Volunteer Marketing Specialist
RODS Heroes
Aug 2014 - May 2019 (4 years 9 months)
Achieved 501(c)3 goals by funding additional adoption grants for orphans with Down syndrome through social media content and events. Created engaging signage, team member highlights, and branding materials.
Marketing Manager
Capstone Partners
Aug 2014 - May 2019 (4 years 9 months)
Strengthened brand awareness by creating engaging imagery, messaging, and content for 9 social accounts. Improved sales growth and recruiting efficiency using data-driven methodology.
Education
Degrees, certifications, and relevant coursework
Utah State University
Bachelor of Science, Business Management and Marketing
Bachelor of Science in Business Management and Marketing from Utah State University, class of 2014.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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