SSShefali Shanker
@shefalishanker
Marketing professional skilled in brand strategy, digital marketing, and website redesign for startups.
United StatesWhat I'm looking for
I am a marketing professional with hands-on experience in brand strategy, digital marketing, and web design, primarily within early-stage startups and agency settings.
At Amani Nicol Wellness I led a full website redesign using Wix, conducted competitor research, and collaborated directly with the CEO to sharpen brand messaging and 360-degree communication strategies.
Previously as Brand Manager at Krafternoon I framed product definitions, conducted market gap analysis, and managed a small team of interns while running marketing campaigns using Google Analytics, Google Ads, Ahrefs, and Facebook Marketing.
I also bring technical experience from an engineering role at Wipro supporting router deployments and troubleshooting, and I hold an MS in Marketing (candidate) and an MBA, which together inform my analytical and strategic approach to brand and growth problems.
Experience
Work history, roles, and key accomplishments
Brand Remodeling Intern
Amani Nicol Wellness
Jun 2024 - Sep 2024 (3 months)
Conducted competitor research and led a full website redesign on Wix, refined brand messaging with the CEO, and developed 360° brand communication strategies that clarified offerings and reduced market confusion.
Brand Manager
Krafternoon
Oct 2021 - Aug 2022 (10 months)
Framed product definitions and brand messaging for a startup, conducted competitive analysis to identify market gaps, and recruited and managed a team of 4–5 interns while running marketing campaigns to improve visibility.
Freelancer
ToroAlerts
Apr 2021 - Oct 2021 (6 months)
Monitored online trends and optimized brand communication strategies by analyzing competitors, market shifts, and economic changes to strengthen positioning and engagement.
WLExecuted test cases and troubleshot issues to support Ericsson router customers, managing upgrades, deployments, and service requests to ensure reliable network operations.
Freelance Content Writer
Hitaksh LLP
Created engaging, SEO-optimized web content to improve user experience and drive site traffic for client websites.
Education
Degrees, certifications, and relevant coursework
SBSanta Clara University, Leavey School of Business
Master of Science, Marketing
2025 -
Master of Science in Marketing candidate at Santa Clara University's Leavey School of Business, focusing on marketing research and analytics.
ICFAI Business School
Master of Business Administration, Business Administration
2021 - 2021
Completed a Master of Business Administration program with emphasis on business strategy and marketing.
Amity Institute of Biotechnology
Bachelor of Technology, Biotechnology
2016 - 2016
Bachelor of Technology in Biotechnology with coursework and a literature review project on the drug Paclitaxel.
Availability
Location
United StatesAuthorized to work in
Website
ava-6b195f.webflow.ioPortfolio
ava-6b195f.webflow.ioJob categories
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