Shaza Iman Ridzwan
@shazaiman
Senior communications leader with 12+ years driving integrated PR and reputation growth across APAC luxury brands.
AustraliaWhat I'm looking for
I’m a senior communications professional with 12+ years of international agency and in-house experience across luxury, fashion, lifestyle, and consumer brands. I’ve led integrated PR and executive communications across APAC markets, partnering with C-suite stakeholders to deliver reputation, thought leadership, and multi-market strategy.
At HABIB Group, I architected a data-led measurement framework that drove a 141% increase in media coverage and 57% growth in earned media value year-on-year, while embedding board-level reporting as standard practice. Previously at BONIA & Braun Buffel, I secured RM4.8M PR value for a flagship campaign and delivered 13% year-on-year engagement value growth. During my current career break and consulting period, I completed the Google Project Management Professional Certificate and upskilled in AI strategy and data analytics, bringing a more measurable, future-ready approach to communications.
Experience
Work history, roles, and key accomplishments
Freelance Communications Consultant
Independent Consulting
Feb 2025 - Present (1 year 3 months)
Completed a planned relocation transition and upskilled with a Google Project Management Professional Certificate, building capabilities in AI strategy and data analytics. Provided freelance communications consulting to small businesses across hospitality and wellness sectors.
Senior PR & Communications Manager
Habib Group
Aug 2023 - Feb 2025 (1 year 6 months)
Led integrated communications for a multi-brand luxury group across consumer, corporate, and executive audiences, increasing media coverage by 141% and earned media value by 57% year-on-year. Directed 18+ campaigns and reduced briefing-to-delivery turnaround by 10% through a centralized project management framework, while advising senior leadership with board-level reporting.
PR & Communications Manager
Bonia & Braun Buffel
Mar 2021 - Jul 2023 (2 years 4 months)
Owned dual-brand communications across Malaysia and Singapore, producing 20+ executive communications pieces annually and delivering record RM4.8M PR value for a flagship campaign. Drove 13% year-on-year growth in engagement value and led 30+ integrated programmes with monthly C-suite performance reporting.
Account Executive to Associate AM
Milk PR
Sep 2016 - Feb 2021 (4 years 5 months)
Managed 15+ client accounts and delivered 70+ localized global campaigns across APAC, coordinating high-profile product launches and media events with budgets up to RM150K per activation. Achieved 95%+ client retention across 15+ accounts over five years through proactive strategic counsel, performance reporting, and issues-management escalation.
Education
Degrees, certifications, and relevant coursework
University of Technology Sydney
Master of Arts, Communication Management
Completed a Master of Arts in Communication Management at the University of Technology Sydney.
University of Technology Sydney
Bachelor of Business, Marketing
Grade: Credit
Completed a Bachelor of Business (Marketing) at the University of Technology Sydney (Credit).
Availability
Location
AustraliaAuthorized to work in
Social media
Job categories
Skills
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