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@janathgunawardena
Senior Art Director with 15+ years in brand-building campaigns.
I am an accomplished Art Director with over 15 years of experience in directing and executing revenue-generating projects from concept to completion. My expertise lies in designing impactful advertising and marketing campaigns for both global and local brands. I have a proven track record in event conceptualization, coordination, and management, along with hands-on experience in multimedia equipment and advanced proficiency in Adobe design and photography software.
Throughout my career, I have successfully transformed creative ideas into high-impact projects that drive brand growth and engagement. My role as Co-Founder and Senior Art Director at The Social Solution has allowed me to develop engaging social media content and visual campaigns for various brands, enhancing their visibility and customer engagement. I am passionate about creative problem-solving and collaboration, and I thrive in environments that challenge my adaptability and learning.
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Work history, roles, and key accomplishments
Stellabean
Nov 2022 - Present (3 years)
Developed cohesive brand identities and designed engaging promotional materials for clients like Omni Hotels and Atlantis, Paradise Island Bahamas. Conceptualized eco-friendly product designs and created visually compelling marketing materials for high-profile events.
The Social Solution
Jun 2022 - Present (3 years 5 months)
Developed engaging social media content and visual campaigns for brands like Aitken Spence Apparel, Tea Tang, and Body Bar, enhancing brand visibility and customer engagement. Crafted dynamic social media content and branding strategies for Cyber Serendip and Mack Tiles, focusing on creating an engaging online presence.
Richardson Holdings
Jan 2021 - Jun 2022 (1 year 5 months)
Led the rebranding of the Richardson Group and collaborated on the Smart City initiative, designing presentations and supporting videos. Designed and implemented interactive websites, provided data analytics to clients, and managed social media presence. Developed targeted marketing campaigns utilizing unused assets, achieving a 65% success rate in revenue generation.
Harpo's Cafes & Restaurants
Jan 2016 - Dec 2021 (5 years 11 months)
Drove strategic growth for Harpo's Pizza, expanding from one to five locations and spearheading its rebranding. Conceptualized and executed innovative promotions, including creating Sri Lanka's first pizza truck and orchestrating the largest pizza campaign. Directed photography and visual aesthetics, launched an online ordering system, and introduced eco-friendly packaging and a vegan pizza range.
EL89 Studios
Jan 2015 - Jan 2016 (1 year)
Directed branding and visual identity projects for clients like Certus Golf Dubai and Arienti Sri Lanka, enhancing market presence and digital engagement. Developed and executed promotional campaigns for concerts and designed innovative packaging for Reviva Tea.
Creative Insurgence Pte Ltd
Jan 2014 - Jan 2015 (1 year)
Instrumental in setting up the Colombo office and acted as PR liaison between Singapore and Sri Lanka for Haagen-Dazs, conceptualizing a TV ad campaign. Led social media management for over 10 sub-brands under Pacific Beverages and managed event design and logistics for festivals like Leanway Music Festival and Octoberfest Asia. Spearheaded rebranding and packaging design for Branded World South A
Design Bar
Jan 2013 - Jan 2014 (1 year)
Led the creation of comprehensive brand identities for clients like Luxe Asia Sports and directed a full-scale rebranding initiative for a BOI zone-based export company. Orchestrated creative direction and design for the launch of SAP and spearheaded the first-ever rebranding for Master Tasters. Relaunched Mackinnons Travel’s social media, designed a bi-monthly magazine for the American Chamber of
Response Marketing
Jan 2012 - Jan 2013 (1 year)
Contributed to concept ideation and design for the Etisalat Telco and 3G Network launch campaigns, developing flyers, posters, and branding materials. Designed e-flyers and posters for an internal Johnson & Johnson achievement campaign and created marketing materials for Neutrogena product campaigns.
Liora Events
Jan 2009 - Jan 2012 (3 years)
Led design, staging mockup, and conceptualization for corporate events like DHL and managed full event coordination for Artwalk Colombo, integrating brand awareness and sustainability initiatives. Developed creative activations like the Lankan to the Last Drop campaign and the Human Trash Can. Managed event coordination and creative design for the Hayleys Agriculture relaunch and conceptualized a
Degrees, certifications, and relevant coursework
GCE O/L
2006 - 2006
Software and tools used professionally
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